Deezer app launches sponsored editorial playlists

Anne Freer | January 8, 2021

Mobile Advertising

Deezer Brand Solutions, which is the advertising sales arm of the music streaming app, has just launched sponsored editorial playlists.

These will enable brands to curate Deezer editorial playlists reaching millions of Free subscribers.

Brands can sponsor a popular curated playlist to fit their target group. The playlist will then carry a featured image of the company in the header and link to the website or product. Dedicated audio ads can be scheduled alongside.

“The ability to sponsor our curated editorial playlists opens up new opportunities for brands to connect to relevant and engaged audiences,” said Emilie Proyart, VP of Advertising Sales at Deezer. “Deezer’s playlists are curated by our expert editors and the sponsorship option provides brands with the opportunity to stay close to the music with complementary visual and audio ads. We are already working with brands in France, Turkey and Egypt, and look forward to offering this solution to more companies around the world.”

The new ad solution is now available globally.

Headphone maker Marshall has been among the first to test it across the Poptop playlist.

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