The use of dating apps worldwide continued to grow throughout the pandemic even though people were more restricted when it came to meeting up.
Data by Finaria.it found that revenues among the top five dating apps hit $100 million in January 2021.
Tinder remained the most profitable app at $64.6 million in revenues in the first month of the year alone.
In-app purchases rose by 250% over the three years to the pandemic for Tinder, from $403 million in 2017 to a whopping $1.4 billion by 2020. That’s a 250% rise.
North and Latin American users spent the most ($31.2 million) in-app followed by European, Middle Eastern, and African users ($24.3 million).
Tinder was downloaded a whopping 90 million times in 2020 alone and this surge has continued into 2021 with 6.5 million downloads in January already.
Bumble was the second most profitable app at revenues of $18.6 million and 1.8 million downloads.
Hinge, Badoo, and Match followed with $8.4 million, $5.1 million, and $4.3 million in revenue, respectively.
Overall, the US emerged as the single largest dating market and is expected to generate some $674 million or 21% of global revenues, followed by China and India.
The findings also highlighted a steady rise in paying and non-paying members alike.