Dating app Bumble has 36 million registered users, while its business spin-off Bumble Bizz creates 17 million matches each week, with 64,000 new users joining each day.
Bumble Bizz works in the same way as the dating app, but instead of creating personal relationships, it’s aimed at helping people build business relationships.
In an interview with The Telegraph, Bumble’s vice president of marketing, Louise Troen, explained how Bumble Bizz was born.
“We noticed that our users were ‘hacking’ [the app] to connect in business. So they were saying ‘Hi, I’m Sophie, I’m from Surrey, I’m looking for a part-time producer to help me on this documentary I’m doing’. Someone would swipe on her and say ‘hey I’m actually a producer, I’m a freelancer, let’s get together’. They were forming these friendships that were also business relationships.”
Bumble Bizz faces competition from Tinder’s own professional networking app, Ripple, and from sites like LinkedIn.