CreatorIQ, the influencer marketing platform, just raised $40 million in a funding round led by existing investors TVC Capital, Kayne Partners Fund, Affinity Group and Unilever Ventures.
It raises the group’s total funding to date to over $80 million.
“We’ve witnessed accelerating growth of the creator economy over the past eighteen months, fuelled by the convergence of creators, commerce, and community,” said Igor Vaks, founder and CEO of CreatorIQ. “From high-growth brands to Fortune 500 companies, our customers rely on creator partnerships to grow their businesses – from building brand loyalty to co-launching new eCommerce solutions together. This new funding will allow CreatorIQ to invest in our data, commerce, and measurement technologies to better solve customer outcomes.”
The company plans to use the cash injection to develop its Creator Intelligence Cloud further and improve its eCommerce and measurement tools.
The software solution uses data science and intellectual property to enable global teams to collaborate on their workflows.