CPL Model Explained: What You Need to Know to Make the Most of It

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Partner Post - Kimia Premium online advertising

Posted: April 4, 2017

Let’s start with the basics, CPL, or Cost Per Lead, is a conversion model, where the advertiser pays for a qualified sign-up from a consumer/user interested in the offer. It is also commonly called online lead generation.
The main difference with a CPA and a CPL model, is that in CPL, the sign-up consists of a “lead”, which can be simply a user’s contact detail, such as an email address. This info is later used by the advertiser to try to sell his/her products to the consumer either through newsletters, email campaigns or phone calls.
CPL is a model that strikes a balance for publishers and advertisers risks. For that reason, CPL model offers usually produce a lower payout than CPA one. The publisher assumes a lower risk resulting in a lower payout and the advertiser assumes a larger risk by having to convert a user to a sale. For example, Media buyers, must create adequate ads targeted to the correct traffic sources so as to convert that user into a quality lead. Advertisers need to optimize their services and products in order to achieve a sale from those leads provided. The key is finding the traffic or angle that can provide a high volume of leads that convert.
Which traffic sources tend to work best with CPL?… Simple:

  • Email traffic: Email the CPL campaigns either to your own databases or to databases that you can buy. You can create your own email templates to convince the customers that they need a particular product before being directed to the offer.
  • Desktop traffic: Use mainly pops to open your own custom pre-lander or the advertiser’s.
  • Mobile WiFi traffic : CPL offers are a great way to convert your WiFi traffic, that can’t be monetized through carrier billing products.

To take an advantage of these ad channels, Kimia has been preparing the market and we are now ready to work specifically on a CPL model in the following verticals:

  • Sweepstakes (contests, lottery, etc.)
  • Coupons (discounts at shops, services, etc.) – Finance (loans)
  • Health and beauty
  • Insurance
  • Binary options
  • Dating
  • Gambling

What does set Kimia apart from other performance networks? We provide:

  • Top performing CPL campaigns worldwide, in all verticals
  • Competitive payouts
  • Custom pre-landers and email templates
  • Fraud control
  • Dedicated account managers native in more than 14 different languages

For further information see more about internet marketing with Kimia here “Mind The ROI

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