Consumers spent 35% more on apps during the 2020 festive break

Anne Freer | January 6, 2021

App Business

Consumers spent an average $408 million on apps and app subscriptions on the App Store and Google Play during the festive break.

According to data from Sensor Tower this represents a whopping 35% percent growth from the $303 million in 2019.

Due to pandemic lockdowns, 2020 turned into a record-breaking year for mobile apps and app developers.

Mobile spending during Christmas alone comprised 4.5% of the month’s total spending.

Mobile games saw the highest revenues , with spending climbing 27% from $232 million in 2019 to $296 million in 2020.

Tencent’s Honor of Kings was the top game in terms of consumer spending at $10.7 million, up 206% from $3.5 million in 2019.

But consumers also spent heavily on non-gaming apps ($112 million), up 59% from the previous year. The category that saw the greatest jump in revenues was Entertainment.

TikTok emerged as a top app in terms of consumer spending and generated some $4.7 million in revenue just over Christmas.

When it comes to platform, the Apple App Store saw 68% of all spending while Google Play took 35% of app spending.

The US led with $130 million in consumer spending on apps during the festive season. That represents almost 39% of the total growth.

While game revenues rose 26%, non-game app revenues grew a whopping 72% during Christmas.

With lockdowns set to continue for the first quarter of 2021, the new year could be another good year for app developers. 

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