When it comes to mobile advertising, mobile users have clear preferences where they want to see ads.
According to a new study by AdColony, brands that are looking to promote their products in brand-safe environments should opt for Facebook, mobile games and Google.
Consumers preferred to find mobile ads on Facebook (35%), followed by games (20%) and Google (20%).
However, Facebook is also a marketing platform where many consumers (67%) are still finding non-brand-safe content, followed by YouTube (26%).
Over half of consumers (57%) said that this negatively impacted their perception of advertisers.
Meanwhile, mobile games, Instagram and Snapchat saw the lowest number of fake news (14%, 9% and 9%, respectively) while Facebook had the highest rate at 51%, followed by 25% on YouTube and 25% on Google.
The study also noted that COVID-19 does not have an impact on brand perception. Around 67% of people who saw an ad alongside coronavirus content were not influenced by the placement.
