Consumer spending in apps jumped 25% in 2021

Anne Freer | December 14, 2021

App Business

2021 was a record-breaking year for app with total consumer spending across the App Store and Google Play hitting 25% in growth compared to 2020.

Spending hit $135 billion with downloads growing 8% to 140 billion, according to the end of year report from app analytics firm App Annie.

Video editing and sharing apps saw the highest growth in 2021 with CapCut, MX TakaTak and Moj attracting some of the highest growth.

Consumer spending was driven by live and content streaming apps such as YouTube, Disney+, TikTok and Twitch.

In the UK, Twitch led the video streaming breakout charts, but business apps like Zoom and Teams performed strongly for hybrid business models.

Hyper casual game downloads were dominated by Bridge Race, Hair Challenge and Project Makeover.

Core games led in terms of in-app purchases.

“One of the big take-aways is that the global population adapted to the pandemic by embracing a mobile lifestyle. The sectors that did well were the ones that brought people closer together both virtually and in person,” said Lexi Sydow, Head of Insights at App Annie.

The report also notes that TikTok dominated spending among the social apps globally, followed by BIGO LIVE and Discord.

However, Likee and Azar are picking up steam and grew significantly in 2021.

Tinder remained at the top of the charts for global consumer spending in dating apps, followed by Bumble which surpassed $1 billion in consumer spending while Hinge hit £250 million.

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