Consumer spend on dating apps 52% higher in 2021

Anne Freer | March 1, 2021

App Business

Consumer spending on dating apps skyrocketed in January 2021, with users spending 52% more in Tinder, Bumble, Hinger and Plenty of Fish than in the previous year.

Total spending amounted to some $55 million, compared to $37 million in 2020.

That’s according to new data released by App Figures, which finds that pandemic lockdowns let to a spike in users downloading dating apps.

Meanwhile, new dating apps have been flocking to the market. Among them is Snack, which merges TikTok features with those of dating apps.

The app lets users create videos and post them to their feed. When a potential suitor likes a video they can begin to chat with one another.

The app is in the early stages of development but has already attracted $3.5 million in funding from Kindred Ventures and Coelius Capital, among others.

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