Downloads of the popular audio networking app Clubhouse rose to 8.1 million by mid February, up from 3.5 million on February 1st.
That’s according to new data from app experts App Annie.
The app has attracted much attention in the US, Japan, Germany and Brazil for one, because VIPs have been using the app to discuss topics and secondly, because it restricted the number of users to invite-only at the start.
Among the social networking app charts on iOS, the app reached the first spot in Brazil, Germany, Italy, Japan, among others. In the US, it ranked in fifth spot and seventh in the UK.
“With the ongoing pandemic, users turned to social media as a primary form of communication, as is evident with more than 9.6 billion global downloads of the apps in 2020. This growth has brought about launches of new platforms, like Clubhouse, which has seen 8.1 million downloads globally to date, despite only being available on iOS,” said Lexi Sydow, Senior Market Insights Manager.
“This global interest in audio-based apps have shed light on other players in the space including Dizhua, Tiya and Yalla which have seen 174,000, 6 million and 34.5 million lifetime downloads across iOS and Google Play to date. Twitch and Snapchat have also seen sustained success among social media apps as they have adapted to the needs and interests of the market.”
Unsurprisingly, Facebook is playing catchup and now plans to launch a similar tool.
Quilt, a similar audio socialising app just raised $3.5 million in seed funding.
And apps like Dizhua, Tiya and Yalla are attracting users in China, the US, Egypt, Saudi Arabia and Turkey.
Predominantly video-based apps like Twitch, Snapchat and TikTok are also looking at options to diversify their offering to focus more heavily on audio.
In 2020, social apps accounted for 45% of all time spent on mobile and attracted over 9.6 billion downloads.