Guest Speakers discussing mobile game publishing in China during the HDW Panel Discussion
(From left to right: Leon Zhan from Huawei Global Partnerships & Eco-Development Business, Liu Han, Producer of A.C.E. Program from Tecent Games, Tank Zhang, Publishing VP from Shenzhen iDreamSky Technology Co., Ltd, Stella Tse, Director of Business Development from Feiyu Technology)
With China’s booming mobile app market continuing to see rapid expansion, the country’s largest smartphone provider is helping bridge the gap between global developers and the Chinese app market. China accounts for half of the global consumer spend on mobile apps and saw almost 100 billion apps downloaded in 2019, yet developers from outside China often lack the resources or expertise to truly capitalise on the world’s largest app market.
Step in Huawei. The technology firm is synonymous with China’s mobile app market – it had a 46% market share of smartphone sales in the country in the second quarter of 2020, while its app distribution platform, AppGallery, continues to go from strength to strength in China and throughout the world, having amassed 500 million active users globally now. The company is leveraging its growing market share in the country to help developers from around the world launch apps in China. At the most recent Huawei Developer Webinar – Grow in China, Win with AppGallery – the company launched a raft of new measures specifically designed to help overseas developers tap into China’s lucrative app market. With Huawei’s guidance, overseas developers are taking advantage of the increasing opportunities the Chinese app market presents, and last year alone, Huawei helped over 350 apps enter the Chinese market with more recent cases demonstrating the possibilities a partnership can offer.
Huawei helps game developers create better experiences
Gaming is proving to be particularly popular in the Chinese app market, accounting for over US$15B in the first six months of 2020 and continuing to see rapid growth both in China and around the world. The Huawei Developer Webinar had an underlying focus on the gaming sector, delving into how Huawei is helping global gaming developers acquire new users in China and outlining how integrating HMS Core can help game developers create better experiences tailored for the Chinese market. With gamers prioritising graphic performance and increasingly expecting more innovative and immersive gameplay experiences on their devices, HMS Core helps create more unique and realistic role-playing experiences. For example, its streamlined graphics rendering engine and framework such as Slim LOD, Scene Kit, as well as components for mainstream engines such as Unity and Cocos, help improve graphics performance. HMS also offers ML Kit that automates text and real-time voice translations for over 20 languages to help reduce workload and cost when developing for a new market. With the help of HUAWEI Ads, In-App Purchases, Push and Analytics, publishers can also attract more users and monetize their game effectively as well.
Helping developers achieve compliance for smooth entry into Chinese market
The Huawei Developer Webinar also provided advice on the litany of qualification, privacy, content compliance and consumer protection requirements when listing an app in China, which are the main areas that overseas developers need consultation services when entering the Chinese market. The Webinar saw the launch of an IT Online Self-service Platform, enabling developers to find answers about the qualification requirements for applications entering China and helping developers identify the necessary licenses or documentation for different types of apps. Furthermore, Huawei will provide consultation services to guide developers in obtaining required qualifications, such as the software corporate certificate and other necessary licenses and permits. Developers can also tackle issues together on the dedicated China Market page on the Huawei Developers Forum, serving as a collaborative platform for global developers to share insights.
Localisation: ensuring your app is relevant to Chinese users
Amongst the new measures is the HMS Core Localisation Service Solution, which enables developers to adapt their apps to the Chinese market. Developers from overseas are often unfamiliar with China’s mobile user behaviour and therefore can struggle to design an app that truly caters to Chinese consumers, and the localisation solution helps align apps with local culture, lifestyle, and habits of Chinese users. Specifically, it supports product localisation by testing apps in the Chinese market and supporting developers with HMS integration so they can best use machine learning, analytics, and advertising capabilities to ensure their apps are given every chance to acquire new users in China.
New whitepaper helps developers understand the Chinese mobile market
Huawei’s new White Paper for Global App Development in China, which was jointly released by Huawei and XDA Developers, provides more detail and builds on these insights into the Chinese market. The White Paper also draws attention to the wide range of support services Huawei offers developers looking to penetrate the Chinese market as discussed above. To view the White Paper, visit: https://consumer-img.huawei.com/content/dam/huawei-partner-site/en/homepage/pdf/development-in-china.pdf.
These initiatives are the latest measures introduced by Huawei in its efforts to help its partners succeed not just in their local markets, but also to acquire new users throughout the millions of Huawei customers throughout the world. All applications developed in collaboration with Huawei are available on Huawei’s open and secure app distribution platform, AppGallery. One of the top three app marketplaces globally, AppGallery connects more than 500 million monthly active users throughout more than 170 countries and regions to Huawei’s smart and innovative ecosystem.