Calm, the meditation app launched in 2013, surpassed 100 million downloads globally in August 2021, making it the world’s top most downloaded mediation app.
The demand for mindfulness apps has risen steadily over the last eight years. Much of last year’s growth has been driven by the pandemic lockdowns which caused an increase in people seeking help for anxiety and depression.
According to App Annie, Calm now ranks in the first place for meditation apps and ninth among Fitness and Health Apps.
“It’s clear that Calm’s offerings are resonating with its users, as Calm was the #1 Health and Fitness app worldwide during H1 2021, and all time, for that matter. In H1 2021, Calm was the #1 Health and Fitness app by consumer spend in the US, Canada and India, and the #1 meditation app in the UK. Calm monetizes through in-app subscriptions and it’s clear users are benefiting from the simple, on-the-go meditation and mindfulness services by choosing to pay for monthly or yearly subscriptions.,” said Lexi Sydow, Head of Marketing Insights at App Annie.
“This is part of a growing trend for consumers to purchase in-app subscriptions and organize their lives through mobile services, which are accessible, personal and on trusted. It is also important to note that some meditation apps monetize outside the app stores such as through in-app advertising.”
With was also the top global meditation app in terms of consumer spending with the leading markets being US, UK, Brazil, Canada and India.
Calm features meditations, sleep stories, masterclasses, breathing exercises and other features to help users relax and experience moments of mindfulness throughout their day.