BuzzFeed launched a creator program that will award monetary compensation for creators depending on their page views.
The Summer Writers’ Challenge is paying up to $10,000 for community articles that go viral
Compensation ranges from $150 for articles with 150,000 views to $10,000 for those with over four million views.
These articles typically aren’t overseen by BuzzFeed editors and until now they hadn’t received any payments in return.
It’s a similar move to Snapchat and TikTok. Both apps have previously launched creator competitions to entice their growing communities to share more content.
YouTube even set aside $100 million in payouts for top-performing videos.
As the name suggests, it’s unlikely that BuzzFeed has any intention to pay for creator content beyond summer, but it may be launching these initiatives on a recurring basis if all goes well.
Maybe BuzzFeed will be making its community hub more social by getting people to interact more heavily with one another.