Button partners with Adjust to optimise mobile app traffic

Mobile commerce technology provider Button just announced a partnership with app marketing platform Adjust so brands can view app traffic that’s been optimised by Button in their Adjust dashboard.

As eCommerce app installs are beginning to recover from Covid-19 lockdowns, more marketers are turning toward reengagement and retargeting efforts.

Conversion-based marketing and smarter spending mean that advertisers are looking to optimise their attribution data and analytics.

“Adjust and Button share a common vision for empowering data-driven marketers to succeed,” said Andrey Kazakov, VP Partnerships at Adjust.

“With the combined power of our best-in-class measurement and automation solutions, we are removing a lot of the manual work for marketers and freeing them to work smarter and maximize the impact of their mobile affiliate strategies.”

The integration has allowed brands like mobile marketplace Joon to boost their visibility into attribution data and optimise mobile conversions accordingly.

“Our mission is to let users shop for anything at the best prices possible,” said Andrey Zagoruiko, Region Owner, USA, at Joom. “We could not be more excited to leverage this partnership between Button and Adjust—this will boost Joom’s user acquisition in the US to help more shoppers be able to purchase exactly what they need in the comfort of their homes.”

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