AudioMob gets $1.5 million in funding to bolster in-game audio ads

Anne Freer | November 20, 2020

Mobile Advertising

AudioMob, the in-game audio advertising start-up fresh out of London, just announced a $1.5 million funding round.

The company only launched at the start of 2020. It was founded by ex-Google employees Christian Facey and Wilfrid Obeng in an effort to bring non-intrusive audio ads to mobile games.

Audio ads are a promising market for advertisers and have proven successful across platforms such as Spotify and co.

AudioMob is part of a For Startup program by Google that offers mentorship to promising new companies.

The company recently commissioned a YouGov survey that found that 28% of UK adults prefer free mobile games with audio ads over free games with video ads (18%).

The company plans to use the cash injection to expand its products and headcount.

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