Apptopia, the company that provides intelligence for mobile marketers, raised $20 million in a financing round led by ABS Capital Partners and existing investors.
The company, launched in 2011, grew its revenue 50% year-on-year for the last three years.
It plans to use the funds to scale and bolster its investment in ethically sourced data outside of mobile apps.
It hopes that such data sets could provide a more 360-degree view of consumer engagement.
“We have seen a burgeoning need for access to a comprehensive, best-in-class competitive intelligence solution across the entire business organization,” said Eliran Sapir, co-founder and chairman of Apptopia. “Apptopia is uniquely suited to provide this intelligence and is changing the way businesses understand and engage with customers. The additional capital will enable us to accelerate our current momentum, empowering businesses across the world with the data they need to outsmart their competition in today’s digital-first economy.”
Apptopia said that with the growth of mobile apps and connected devices, there’s a stronger demand than ever before for enhanced data to boost visibility into consumer behaviour across apps.
“As digital continues to be a large part of brand strategy and people’s lives, measurement is becoming even more crucial,” said Jonathan Kay, co-founder and CEO of Apptopia. “Over the past few years, we’ve seen the importance in the questions we help brands answer increase dramatically. Seeing where the industry is headed, we have a unique opportunity to become the data intelligence platform with the largest breadth and visibility across all connected devices. ABS Capital’s experience, network, and leadership is crucial in achieving this goal.”
The investment will not change the company’s commitment to collect and store data without personal identifiable information.
The company recently launched a mobile intelligence app on the Bloomberg App Portal to help stakeholders analyse there mobile data directly in the Bloomberg Terminal.