Appodeal Stack announces that Meta Audience Network bidding is now available to all app creators working with BidMachine and its growth platform. Audience Network will be automatically available to all publishers and developers and will allow them to take full advantage of all that in-app bidding offers.
Appodeal Stack integrated Audience Network into its in-app bidding platform, BidMachine, during the alpha phase in 2021. Shortly after, it was moved forward to a closed beta, expanding its functionalities and reaching more creators with outstanding results.
By integrating Meta’s ad network, app creators can start receiving high-quality ads that will compete with other networks to boost their eCPM and ARPU.
“From the very beginning, we have been on a mission to empower creators to build and scale successful mobile app businesses,” says Valerie Alfimova, Chief Revenue Officer at Appodeal Stack. “Now, mobile app creators using Appodeal Stack’s growth platform will be able to monetize their apps with Meta Audience Network through BidMachine. This is a major step forward towards a more transparent and fair in-app ad tech industry.”