AppLovin acquires Machine Zone to bolster mobile game app development

Anne Freer | May 15, 2020

App Development

AppLovin, the mobile games marketing provider, announced that it has acquired Machine Zone for an undisclosed sum.

Machine Zone is the developer of top-grossing mobile games such as Game of War: Fire AgeMobile Strike and Final Fantasy XV: A New Empire

Through the acquisition, AppLovin plans to launch new mobile games to market while continuing to help developers market and monetise their games.

“We have been impressed with Machine Zone’s masterful storylines and strong community of engaged players and have seen first hand the depth of their talented team,” said Adam Foroughi, Chief Executive Officer and Co-Founder of AppLovin. “Machine Zone has amassed an enormous following for their games, and we are excited to bring together our two creative brands and market leading technology platforms to continue to entertain their millions of fans around the world.”

As part of the deal, AppLovin will eventually move its headquarters closer to the Palo Alto offices where Machine Zone is based.

The game maker is known for its free multi-player mobile games based on a proprietary real-time engagement engine.

“Machine Zone connects millions of people across the globe, providing them with a compelling gaming experience and engaged community,” said Kristen Dumont, Chief Executive Officer of Machine Zone. “Combining our expertise and unmatched success in midcore games with AppLovin’s impressively successful portfolio of casual games and leading mobile marketing platform is a win-win for both of our companies and will create an unmatched experience for players worldwide.”

The acquisition follows AppLovin’s recent investment in game maker Redemption Games.

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