Apple Fitness+ launch threatens fitness app developers

Anne Freier | September 18, 2020

App Business

Apple is set to launch a subscription service for fitness classes.
Called Fitness+, subscriptions for the online fitness classes cost $9.99 per month and can be accessed via iPhone, iPad, Apple Watch, or Apple TV.

The service does require an Apple Watch, according to company information.

Subscribers can opt to pay for the full year instead at $79.99.

If you’re in the market for a brand new Apple Watch, you’ll get three months free access to Fitness+.

It will also be part of the Apple One bundle of services.

The classes themselves are similar to those offered by other fitness app – they require minimum or no equipment.

Workouts range from yoga to HIIT and cycling; they’re available at different durations.

For Apple Watch users, stats such as heart rate and calories burnt will be shown on-screen and users get a summary by the end of a session.

There are two advantages of Fitness+ compared to competitors. One is its integration with the Apple Watch which means that users can access personalised health stats.

Competitor apps rely on trackers such as the Apple Watch to provide that data and often do not include it.

The other advantage is its integration with Apple Music which makes it easy to listen to your favourite tunes while working out.

Right now, Fitness+ will be available in Australia, Canada, Ireland, New Zealand, the UK and the US.

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