Apple enhances privacy with iOS15 release

Anne Freer | June 15, 2021

App Business

Apple has expanded its privacy options just in time for the Worldwide Developers Conference (WWDC) 2021.

The company updated a range of features across its iOS 15, iPadOS 15, macOS Monterey, and watchOS 8 portfolio.

App users can now more easily check which apps currently have permission to access their locations, photos, cameras and contacts, and then adapt these settings as desired.

One such addition is Mail Privacy Protection which stops email app senders from using invisible pixels to collect user information. It also masks their IP address with the help of Intelligent Tracking Prevention in Safari.

“Privacy has been central to our work at Apple from the very beginning,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “Every year, we push ourselves to develop new technology to help users take more control of their data and make informed decisions about whom they share it with. This year’s updates include innovative features that give users deeper insights and more granular control than ever before.”

What’s more, on-device speech recognition processes user audio request now also in offline mode which makes it harder for attackers to collect user audio.

Apple also added Private Relay to its iCloud so that users can connect and browse the web more securely and privately. It basically ensures that all traffic is encrypted.

The iPhone maker has come under scrutiny from advertisers for bolstering its privacy features beyond tracking, but these features are likely to delight users who are growing ever more conscious of privacy.

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