Apple has hired Josh Elman, a former venture capitalist, to join its app discovery team for the App Store.
Elman will be tasked to help customers discover the top apps and build ways to help them and other developers connect.
He’s previously worked for Greylock Partners and led investments in Discord.
2/ I’m joining Apple to work on @AppStore and help customers discover the best apps for them.— Josh Elman 🇺🇸 (@joshelman) November 30, 2020
Apple hopes that the hire could help the company smooth its cracking relationship with developers who are beginning to criticise Apple’s payment model.
The company recently extended an olive branch by cutting commission to 15% for developers who earn less than $1 million from their apps per year.
Elman’s investments include smart home tech firm SmartThings and the app HouseParty.