AppFollow just launched its Reviews Management Academy which features strategies and tactics to help app developers work with apps, automation and marketing processes more effectively.
The resources that are featured in the academy include guidance on how to automate replying to to review and boosting app ratings.
Articles also cover how to set up auto-tags and perform semantic analysis and some discuss the importance of App Store ratings.
On the topic of app ratings, AppFollow writes:
“Your average app rating is a key metric both for users and your app’s Product team. Users browsing in the app stores heavily rely on recommendations, and reviews help them determine if the app is stable and others enjoy using it. As a result, the app rating directly influences your conversion rate, ie the likelihood of the user’s desire to install the app. In general, we’ve seen that 93% of users look to an app’s rating and its review section before committing to a purchase.”
There’s plenty of guidance here for app developers to dive into and improve their app management and audience focus.