AppFollow, the app performance start-up, just raised $5 million in a Series A funding round that was led by Nauta Capital.
The company provides app monitoring and App Store optimisation tools. It lets developers gather app and mobile game data to boost conversion rates and rankings.
Among its 70,000 clients it boasts notable names like McDonald’s, Disney, Expedia, PicsArt, Flo, Jam City, and Discord.
Earlier this year, AppFollow broke even thanks to the COVID-19 pandemic boosting the desire for automation.
“AppFollow helps teams understand sentiment, both for your users and competitor’s, figure out how your potential customers search for apps and use this knowledge to make your app more visible and, of course, follow on your KPIs like downloads and revenues to be sure that all is under control,” explained CEO Anatoly Sharifulin.
The firm employs some 65 members of staff across nine countries. It plans to use some of the funds to strengthen its US and European presence and bolster its sales and marketing teams.
“With Smartphones and mobile apps becoming the number one touchpoint for online behavior, companies across all industries and sizes are having to adapt their businesses to fit this “mobile world” rapidly. With AppFollow’s customer growth from SMBs to large enterprises, it’s clear there is a pressing need for solutions like AppFollow’s all-in-one platform,” added Carles Ferrer a partner at Nauta Capital.