App Radar, the App Store marketing platform, just scored €2 million in a pre-Series A funding round, led by eQventure and aws Gründerfonds.
The company helps developers optimise their App Store appearance and provides targeted market analysis with access to big data, AI workflows and a dedicated dashboard that makes it easier to view visibility and conversions.
“There are around 5.7 million different apps in app stores, and around 4,000 more apps come onto the market every day. In such an incredibly competitive sector, good marketing can be the difference between success and failure,” said Thomas Kriebernegg, MD and co-Founder of App Radar.
”We have had a lot of success helping our clients gain this competitive edge – especially when they enter new markets. With this funding, we will be able to create one of the world’s first one stop shop for every app marketing need and rapidly expand our presence in a number of major European markets.”
Over 1,000 clients across 100 countries are currently using its solutions.
App Radar acquired Spanish App Store optimiser TheTool in 2021.
Now, it plans to use the funding to expand its European market presence and launch a series of new products.
“In a fast growing market, App Radar has already established itself as a leading global ASO/ASA provider due to its clear USPs through its App Store Optimization and Advertising SaaS platform. Due to the high quality of the product as well as the team, App Radar has been able to build impressive traction in a short period of time, which we intend to further promote through our investment,” added Christopher Raithle, the responsible Investment Associate at aws Gründerfonds.
“We are convinced that the funding round together with App Radar will allow us to develop the product faster into a global one-stop-shop for app marketing and to exploit the market potential faster than planned.”
