App Growth Awards 2022 categories announced

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Posted: August 4, 2022

The App Growth Awards 2022 will be presented on Thursday 1st December. Submit an entry, or 2, or 20 if you like. It won’t cost you a cent.

Here are the categories for 2022:

1. App Advertising Platform

Awarded to the mobile advertising platform, network or DSP that has provided an outstanding solution in terms of app installs, user acquisition and brand advertising.

2. App Analytics Platform

Awarded to the mobile analytics, app analytics, ad tracking and attribution platform that has delivered the most value and understanding of big data analytics in the past 12 months.

3. App Data Platform

This award is awarded to the app data platform that has provided the best intelligence to the app industry.

4. App Engagement Platform

Open to technology platforms and services that support app engagement including push notifications, in-app messaging, marketing automation and chatbots.

5. App Revenue Platform

This award is open to all platforms working in the field of app revenue that can illustrate outstanding achievement.

6. MMP of the Year

This award is for the mobile measurement partner that has demonstrated outstanding best practices for marketing and growth.

7. ASO Tool

Awarded to the platform that has provided the best app store optimization solution to its users.

8. ASO Agency

This award is open to all agencies working in the field of app store optimization that can illustrate outstanding achievement.

9. User Acquisition Company

Open to platforms and agencies offering user acquisition services that can demonstrate they are leaders in the UA field and experts at acquiring new users.

10. App Marketing Agency of the Year

Open to all mobile and app marketing and non-specialist agencies that can illustrate outstanding offerings in the area of mobile growth and app marketing.

11. App Growth Innovation

Open for entries from any brand, agency, service provider or developer that has created new and innovative channels, techniques, tactics or strategies to increase growth in the app ecosystem.

12. App Marketer of the Year

This award is for an individual that has demonstrated outstanding best practices for marketing and growth at an app brand, startup or agency.

13. App Video

Video is becoming increasing important and this award will recognise the best use of it as part of an app marketing campaign either in an app preview or ad creative.

14. Fastest Growing App

Awarded to an app that has demonstrated rapid growth and traction in the last year. Evidence must show significant growth in one of these areas: usage, downloads and revenues.

15. Growth Team of the Year

Open for entries from app developers and agencies that have a team of rock stars dedicating their time to user acquisition, growth and marketing.

16. Subscription App Campaign

Open to agencies and any subscription app companies that can demonstrate outstanding results within the subscription space.

17. Finance App Campaign

This award is open for entries from agencies or finance companies that can demonstrate outstanding results within the fintech, payments or banking market.

18. Shopping App Campaign

Open to agencies, e-commerce or retail companies that can demonstrate outstanding results within the retail and shopping space.

19. Entertainment App Campaign

Awarded to the agency or entertainment company that has demonstrated outstanding results within the leisure and communication sector.

20. On Demand App Campaign

Open to entries from agencies, delivery and transportation companies that can demonstrate outstanding results within the on demand space.

21. Mobile Games Campaign

Open to entries from agencies and gaming companies that can demonstrate outstanding results within the games space.

22. App Store Marketing Campaign

This award is for any app store marketing campaign including organic, ASO, Apple Search Ads, Google App Campaigns or other app store related activity.

23. Retention Campaign

This award is open for entries from agencies and publishers that highlight a campaign delivering an improvement in engagement and retention for an app.

24. Influencer App Campaign

Open for entries from publishers or agencies that can demonstrate outstanding results in the emerging field of influencer marketing for apps.

25. Paid Social App Campaign

Open to entries for any ad, influencer or content campaigns on social media platforms including Facebook, Instagram, Snap or TikTok.

You can enter or nominate for any of these categories over at the App Growth Awards website until the closing date of Friday 7th October 2022.

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