App Annie launches new app for mobile app insights

Anne Freer | February 11, 2021

App Marketing

App Annie, the mobile data and analytics firm, just launched a brand new app to help mobile marketers stay on top of market trends.

The new App Annie Pulse app is a great tool for busy times and a changing app economy.

With over $143 billion spent on mobile and 218 billion new app downloads in 2020, app insights are vital to driving a successful app business.

The new app can be downloaded from the Apple App Store and offers easy access to mobile market data.

The app uses AI-based features:

  • App Annie Performance Score: A composite metric, based on sentiment, acquisition, monetization, and engagement metrics. This allows businesses to quantify and benchmark their performance. The score can be tailored to your favorite metrics.
  • App Annie Insights: Automatically monitors shifts in data and identifies potential causality

“App Annie’s best-in-class intelligence for mobile, recent breakthroughs in AI technology, privacy-forward approach, and a bold product vision are primed to meet the new needs of a rapidly changing digital landscape. I am thrilled to join the talented and energetic App Annie team as the Chief Product Officer.” Ketaki Rao, Chief Product Officer, App Annie. 

App Annie also announced Ketaki Rao as Chief Product Officer.  

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