Imposter-theme mobile games saw a 26x rise in player spending during H1 2021 in the US.
According to new data from SensorTower, the Imposter theme grew fastest of all with player spending rising 26x to $8.4 million.
Revenues for the theme were led by Among Us, accounting for 94% of player spending, followed by Suspects: Mystery Mansion and Wildlife Studios.
Fashion, aesthetic and hair were the second fastest-growing category with spending rising by around 441% to $169.5 million.
Revenues in animal and insect games jumped a whopping 439% yo $5.8 million.
When it comes to game setting Sci-Fi was the fastest-growing game with revenues rising 36% to $1.2 billion led by State of Survival and FunPlus.
Historical settings saw player spending rise by 29% followed by high fantasy at 26%.
Modern settings and cartoon/fantasy backdrops all attracted considerable revenue growth.