Amazon Prime Video has taken to TikTok and launched “Cités” in France – an exclusive show to air on the popular video app.
The series was written by French artist Abd Al Malik and explores France’s cultural heritage through the eyes of Gen Z.
Rather than posing as one long episode, each is made up of 60 seconds.
The show will run on @primevideofr.
In addition, Amazon launched a Prime Video challenge last year that saw more than 45,000 users take part and attracted over 105 million views.
It shows that there’s room for large brands to engage with audiences through custom content.