Amazon Prime Day set to be major mobile shopping event this year

Anne Freer | October 13, 2020

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Amazon’s Prime Day on October 13th and 14th is set to mark the beginning of the biggest Q4 shopping season using mobile devices yet.

According to data from App Annie, hours spent on Android devices to shop online will be up 50% in the US, compared to 2019.

US consumers are anticipated to spend 60 million hours in mobile shopping apps during the event week.

Without a doubt, this is driven by COVID-19 safety measures and changing shopping habits.

Mobile devices allow for socially distant shopping and consumers have latched on like never before.

Amazon’s Prime Day was originally set for July but postponed due to the pandemic.

Worldwide, the biggest single shopping event will be Singles Day on November 11. Alibaba is estimated to generate some $45 billion during 24 hours with the majority coming from mobile sales.

In the UK, some 9.6 million hours are to be spent on Android devices during the week surrounding Prime Day. That’s an increase of 5% over 2019 mCommerce levels.

In the UK, Prime Day 2020 is estimated to grow 35% over last year due o COVID and changes in shopping habits.

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