Amazon Music announced that it acquired podcast distributor and monetisation firm Art19.
The move appears to be in line with the eCommerce giant’s ambitions to expand its podcast advertising options.
Art19 was launched in 2015 and offers a content and ad platform for marketers.
Its tools allow clients to track campaigns in real-time and measure impressions and downloads.
Production and creative tools are also accessible.
Ads distributed by Art19 have appeared on high-profile podcasts such as “Late Night with Seth Meyers” and “The Daily Dish”.
Amazon acquired Wondery, the podcast network in late 2020 at a reported value of around $300 million.
It seems that adding ad tools to its podcast ambitions in the next frontier the company is trying to tackle to rival Spotify which launched its Spotify Audience Network earlier this year.
Ad revenues for podcasts grew 19% year-on-year to $842 million in 2020, according to the IAB.