Amazon announced that its advertising sales jumped to nearly $7.9 billion during Q2 2021, which marks a 87% increase year-on-year.
Overall, net sales were up 27% over the year to $113.1 billion, which missed analyst estimates.
Amazon has been busy launching plenty of new features for business to use the self-service Amazon Advertising portal tools.
Retailers can also make use of streaming options and platform integrations with Twitch to bolster their products via video.
Amazon’s share of the digital ad market in the US, where it competes with heavyweights Facebook and Google, exceeded 10% for the first time in 2020.
Additions to its advertising portfolio of products included regional sponsored product campaign creation tools, better access to educational, technical, and marketing resources via its Partner Network; and a simplified creative asset management solution.
Amazon Advertising also expanded services to Australia, Europe, India, Japan, and Saudi Arabia, to bolster opportunities for local and global sellers.
