Adverty, the leading in-game advertising platform, announced a partnership with Wolves Interactive, the Istanbul-based mobile game developer to bring its In-Play ad technology to Motorbike-Traffic Racer.
The game is notable for over 10 million global downloads since its launch in 2018 and a devoted audience of players.
“We are delighted to announce this exciting partnership with Wolves Interactive,” says Thorbjorn Warin, CSO of Adverty.
“Racing games are a great fit for our ad format and highly sought after by advertisers. Wolves stands among the very top developers in the world for this type of game, offering superb, life-like graphics which appeal to well-defined and otherwise hard-to-reach target audiences. We are honored that they have chosen to work with us and we look forward to a long and highly successful partnership.”
Wolves Interactive said it wanted to optimise its ad revenues through in-play ads – a format which has proven successful with advertisers and popular with players as it provides a more native gaming experience.