In the past 12 months, things in the world of mobile game app advertising have change rapidly. Now, data from mobile monetisation platform ironSource shows that ad spending for hyper-casual games saw a major lift during this time.
The latest findings reveal that in-app purchase demand spending on hyper-casual games rose by over 160% for interstitials and 70% for rewarded videos between January 2019 and May 2020.
Meanwhile, all game genres including arcade, casino, puzzle, RPG and shooter increased their ad spend on hyper-casual supply. Among them, puzzle and arcade games saw the biggest spike in spending (over 100%).
The data report also shows that ROAS from users acquired on hyper-casual games versus in-app purchase games was nearly identical.
As a result of coronavirus lockdowns in the US, engagement rates with ads on in-app purchase games were significantly higher than before lockdowns.