ActiveCampaign, the marketing automation platform, launched a $2 million development fund for app developers.
The financial help aims to aid developers in growing their business and reaching new audiences with their apps.
To apply, start-ups and app developers have to create an integration with ActiveCampaign CXA to offer advanced features free to clients. Tools are designed to help companies automate tasks and help them realise their creative projects.
Around 70% of the firm’s clients are using its 870+ integrations which include Facebook, Shopify, Microsoft and Salesforce.
“Unlike all-in-one platforms that force customers to use their solutions, ActiveCampaign gives our customers incredible flexibility to use the tools that work best for their unique needs,” said Founder and CEO of ActiveCampaign, Jason VandeBoom.
“By introducing our Developer Fund, we are continuing to lead with that customer obsession. We’re creating this program so our developer partners feel valued and incentivized to create even more tools, and therefore more flexibility for our customers.”
The company hopes to grow its integrations to over 1,000 using the fund to support its 150,000 clients globally.