The launch of the App Tracking Transparency (ATT) framework might have made it harder to distinguish audiences for user acquisition and retargeting campaigns on Apple devices — but the fundamentals of building high-performing creatives remain the same.
Whether you are designing ads for iOS or Android, it’s important to revisit your design and copy elements, marketing mechanisms, and testing frameworks.
Remerge’s new guide – Make it worth the click – covers everything you need to know when creating assets for your mobile retargeting and user acquisition campaigns.
The guide includes:
- Best practices for improving your ad layout, branded content, and user interface
- Tips on how to write copy for different formats and audiences
- Ways to tailor your ads according to the context and user behavior
- A comprehensive breakdown of ad formats and what you must consider before starting design work