A whopping 67.9% of marketers in the US with more than 100 employees are going to use influencer marketing this year for their campaigns.
According to a forecast from eMarketer, campaigns will include paid and unpaid brand partnerships.
In 2019 an estimated 55.4% of marketers used influencer marketing, growing to 62.3% in 2020.
It seems that advertisers and brands are hungry for connections with creators and influencers despite the effects of the pandemic on budgets.
eMarketer estimates that by 2022, 72.5% of marketers will be using influencers to help with brand campaigns.
Although social campaigns are still a go-to for most marketers, influencer strategies are gaining in importance.
A study by promotions platform Valassis last year found that 51% of consumers had bought a product or service promoted by an influencer.
But it’s not just celebrities with huge numbers of followers who are doing well. Some 78% of marketers previously said they want to work with micro-influences who have around 5,000 to 10,000 followers on accounts such as Instagram.