5 Ways B2B Companies Are Using Mobile Apps to Get Ahead of The Competition

Partner Post - Fliplet Quickly create mobile apps for your business

Posted: March 16, 2017


Ross is Content Marketing Manager at Fliplet. When he’s not making awesome mobile apps in minutes, he enjoys watching sport, and travelling the world!


The growth of the enterprise mobile app is undisputed. Research shows that, with apps, retailers sell more, companies are more productive and employees are more engaged.

Not only that, but it also seems that the most successful companies are no longer happy with a single app: our latest report revealed that the average company had more than 10 internal and customer-facing apps.

Are enterprise mobile apps still on the rise?

Towards the end of 2016, Adobe released a report detailing the growth of enterprise mobile apps. Their findings showed that 69% of departments in organisations analysed were using between 2 and 5 enterprise mobile apps, and a further 27% use 6 or more.
These organisations are developing apps for a variety of reasons, but the following are common objectives:

  • To increase employee productivity
  • To perform tasks more efficiently
  • To equip workers with tools and information
  • To connect with customers and stakeholders

We’ve also found that creating apps to generate additional sales revenue is also a valid option. Importantly, 61% of organisations believe that if a company hasn’t deployed any enterprise mobile apps yet they’re at a competitive disadvantage. So, for those B2B companies who’re already creating apps, brilliant, you’re leading the way. If you’re still unconvinced there are a variety of reasons why you may want to consider implementing a mobile strategy sooner rather than later.

Do B2B companies actually need mobile apps?

There are a number of key factors which are driving mobile app adoption and growth in the enterprise.

Instant communication is of paramount importance

B2B firms are placing a priority on improving the communication across the entire organisation. The intranet is fast becoming a thing of the past; being replaced by a streamlined alternative – the internal communications app.

An increasingly large mobile workforce

Just second to instant communication, is the realisation of many large organisations that their employees are increasingly working remotely. Not only do apps facilitate employees working from home, or abroad, or during a commute, but they optimise the process. This ensures that a mobile workforce is as efficient and productive as possible.

The need to remain competitive

The 2016 Adobe report also found that 47% of organisations agree that they require an enterprise mobility strategy to keep up with their counterparts, and ensure that they don’t lose out on new clients or sales. Although it has been apparent for some time that mobile apps can improve your business, many companies have been slow to adopt.

5 ways B2B companies are using mobile apps and succeeding

There are already examples of how global companies have adopted mobile apps to enhance their performance and drive competitive advantage. We’ve listed a series of uses below, each showcasing how firms can effectively implement apps.

Sharing knowledge in a differentiated way

Some companies in the professional services sector use mobile apps to share knowledge with customers and prospects in a unique way. It’s refreshing to see professional services using interesting apps instead of the usual PDFs and presentations that are often shared.

Key features in this category:

  • Key brochures and product/service information (for sales teams and customers)
  • Content marketing in its many forms (video, tables, text, illustrations)
  • Interactive infographics
  • Topic guidebooks
  • Interactive tools, i.e. “Do you need insurance? Answer these 5 questions”

Facilitating staff training

Organizations are finding that using mobile applications for training is facilitating a faster onboarding process for new employees. Apps are a straightforward and attractive gateway into training courses, plus, they can be adapted to meet the needs of individual employees and departments and combined with other teaching methods such as e-learning, rich media and internal social networks.

Key features we’ve seen in this category:

  • Health and safety training for new employees (with quizzes and tests)
  • Onboarding materials for new joiners – with videos and access to social media
  • Mentoring gateway – direct access to a mentor
  • Trainee forums
  • Gamification – for example, performance leaderboards and star ratings
  • List of useful guides with checklists
  • Training sessions calendar, with reminders and push notifications

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App Marketing Companies

See all mobile app marketing companies to find the best fit for your business.

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By keeping everyone informed of the company’s performance

Global organisations are creating internal communication and reporting apps to help keep employees up-to-date with the challenges and successes of individual departments, and the company as a whole. Much better than the typical PowerPoint or internal newsletter!

Key features in this category:

  • Annual financial reports
  • CEO Reports
  • Department performance reports for internal use
  • Pitches and presentations for prospects
  • Employee policy documents and forms

By connecting all employees

Some pioneer firms are making a name for themselves as mobile innovators by allowing staff at the firm to find and contact each other via a secure app. This is particularly useful for fast growing companies where it’s important to keep the company’s initial culture and values running in spite of huge expansion.

Key features in this category:

  • Staff directory
  • Staff search and filters (by department, country, office, etc.)
  • Ability for staff to edit their details and assign themselves keywords
  • Personal and group chat
  • Internal event calendar with reminders

By providing clients with personalised portals and alerts

B2B companies, in a constant effort to provide added value to their customers, have started providing customers with apps that contain personalised reports, real-time tracking of their activity, response to their tickets and a direct gateway to their account manager.

Key features in this category:

  • Personalized service usage reports for the client
  • Invoices and financials
  • Service interruption/holiday notifications
  • Product/service news
  • Client event notifications

How to start creating an enterprise mobile strategy

As the evidence suggests, the precedent is now on the enterprise to adopt mobile apps. Maintaining a competitive advantage is a crucial element of any business strategy or plan – now is the time to include enterprise mobile apps into that.

Fliplet offers a faster, cheaper and easier solution to creating enterprise mobile apps. Using our online app builder, you’ll be able to create, publish, and maintain your apps effectively.