2016 Global Gaming & Gambling Markets Overview

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Partner Post - GOWIDE Global Mobile Inventory Converted To Results

Posted: January 26, 2017

Now that the holiday season is over, it’s time to get back to work. But at first, we’d like to take a moment to thank all of our customers for choosing the GOWIDE Ad Network services. Nothing makes us happier than read your reviews that we helped you to accomplish your objectives.
Well, 2016 was a pivotal year for everyone involved in the gaming and gambling businesses. That’s why before we wrap up for the new year, we offer to draw some attention to the statistics regarding the results of 2016, including growth, revenue, and forecasts for these markets.
Gaming market
For your convenience, we have collected the latest market size and growth figures for the global games market. According to the Newzoo Global Games Market Report, in 2016 mobile games generated 37% of the global market. APAC continues to dominate with 47% of the market share. China alone accounts for almost one quarter of all global game revenues. Altogether, gamers worldwide generated $99.6 billion in revenue, which is 8.5% more compared to 2015.
2016 Global Games Market, per region with year-on-year growth rates

Thanks to an increasing smartphone and mobile internet penetration, the mobile segment remains the largest in 2016, with the estimated 30%-60% year-on-year revenue growth rates in the coming years. This is the first time, mobile gaming took a larger share than a PC. Its market share made up $36.9 billion that is 21.3% higher than it was before.
It is expected that the global games market will grow with an average growth rate of +6.6% toward 2019, reaching $118.6 billion, where mobile gaming accounts for $52.5 billion of the total.
The top 20 countries by game revenues in 2016

Gambling market
The global online gambling market is a dynamic and rapidly changing business. By the end of 2016, it reached $45.86 billion, and is expected to reach $96.89 billion by the end of 2024 that is 10.81% of CAGR. The UK will continue to play a key role in the European market, followed by Malta. Also, the Asia Pacific region is expected to contribute a steady revenue in the global online gambling market over the coming years.
Size of The Online Gambling Market From 2008 to 2018

According to the market study, the online betting segment is anticipated to dominate the market with more than 45% of the total market share by 2020.
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