New data shows how music boosts engagement and growth in apps

84% of users say adding music to social content is essential, learn how this shapes app engagement, personalization, and monetization.

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Discover what drives users to create, share, and stay engaged with your app.

This exclusive report reveals how licensed music clips shape user behavior and open new opportunities for product teams to grow engagement, retention, and revenue.

Find out what users expect from short-form content experiences and how meeting those expectations can transform your app’s performance. The latest findings from this  US-based survey show that 69% of users would pay for premium features if they included access to popular music clips.

Actionable insights you’ll gain include:

✅ Why users rank music above filters and editing tools for enhancing content
✅ How music drives higher engagement, retention, and user satisfaction
✅ The personalization features users now expect, including clip-level control
✅ How access to popular music influences monetization and premium conversions

Don’t fall behind as user expectations evolve. Download the Music Impact Report today and start delivering experiences that keep users engaged and coming back.