WaR

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  A third of Brits wish TikTok and co didn't exist Posted on September 29, 2020 by Anne Freer “It’s interesting to see that antipathy towards TikTok is not just the preserve of older generations, with 30 per cent of millennials also wishing....
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  Advertising spending on eCommerce platforms to increase 18% this year Posted on September 25, 2020 by Anne Freer 5 billion according to research by WARC.
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  Facebook and co adopt hate speech advertising framework Posted on September 24, 2020 by Anne Freer ...efforts have been led by the industry’sGlobal Alliance for Responsible Media which has been working towards a more unified definition and reporting framework.
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  It's now more expensive than ever to turn mobile gamers in paying users Posted on September 21, 2020 by Anne Freer It shows that marketers may be struggling to turn installations into subscriptions going forward.
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  Mobile gamers prefer in-game audio ads over rewarded video Posted on September 17, 2020 by Anne Freer ...methods, according to a survey by YouGov among over 1,200 players Audio ads even ranked higher than rewarded videos ads and in-app purchases.
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  Podcast ad lift rates are 30x higher than other mobile and digital ad formats Posted on September 15, 2020 by Anne Freer Podcast adverts increase brand awareness between 24% to 79%, according to an analysis of 834 million podcast impressions by data-driven....
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  Gamers want rewarded ads that are relevant to them Posted on September 14, 2020 by Anne Freer ...community.” The vast majority of respondents (9 out of 10) said they would watch in-app ads in exchange for rewards.
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  Facebook has highest CTR and CPM Posted on September 09, 2020 by Anne Freer Brand awareness was a less popular strategy on the social network.
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  Amazon Music and Twitch partner on live streams in-app Posted on September 04, 2020 by Anne Freer Amazon Music UK will stream theHeavy Music Awards 2020live from the HMA’s London offices September 3, 2020 at 8.
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  Niantic launches 5G AR alliance to boost mobile gaming experience Posted on September 03, 2020 by Anne Freer ...carriers. Dubbed Planet-Scale AR Alliance, the group plans to provide new and improved experiences for AR hardware providers.

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  How marketers can protect apps from fraud and safeguard ad spend   Posted on September 28, 2020 Greaterawareness of the dangers of mobile ad fraud mean app marketers and developers now have powerful fraud....
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  7 secrets to rapidly scaling your mobile app Posted on September 22, 2020 It doesn’t always have to be financially rewarding a user to share a download link with a friend.
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  From discovery to action: awareness & performance solutions for app marketers Posted on September 14, 2020 To optimize towards your desired outcomes, you’ll also need to deliver highly relevant messaging.
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  A new player in the game: How 5 developments in the gaming industry influence marketing Posted on September 08, 2020 This is done by implementing frequent daily rewards or time-limited events, under the notion that the longer players spend time on a particular game,....
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  2020 Monetization Performance Index unveils impact of COVID-19 on eCPMs of In-app ads Posted on September 08, 2020 Appodeal This 2020 Performance Index also offers an exhaustive analysis on Rewarded Video Ads, Interstitials & Banners.

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  Top Influencer Marketing Companies (2020) Posted by Artyom Dogtiev Individuals are no longer interested and aretacitly aware of the traditional forms of advertising – so, instead, influencer marketing provides a native....

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Digital Influence & Creation Paris - Berlin - Dubaï - New-York

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