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  89% of mobile app publishers use video ads to monetise Posted on February 20, 2020 by Anne Freer ...to optimize ad campaigns strategy to take advantage of the most popular and effective types like rewarded and interstitial video, and display,” explained Liz Waldeck-Pinckert, director, client partnerships....
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  Flip raises €3.6m for employee messaging app Posted on February 19, 2020 by Ben Heathcote " The seed funding round will go towards the expansion of Flip's team and development in further markets.
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  Gismart launches multiplayer game exclusively for Snapchat Posted on February 18, 2020 by Anne Freer Friends are easy to spot in-game and there are no in-game purchases, but successful play is rewarded through coins.
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  7 reasons why you should join us at App Promotion Summit London Posted on February 13, 2020 by talha ...Promotion Summit London has become one of the global app industry’s premier events, where the most forward-thinking app growth leaders come together.
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  Instagram has a larger audience of top 50 brands than Facebook Posted on February 13, 2020 by Anne Freer This is a warning sign that brands require a deeper understanding of which types of content their audiences find....
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  In-app rewarded ads are preferred over social media ads Posted on February 13, 2020 by Anne Freer Meanwhile, in-app rewarded ads were deemed more effective than social media ads, because customers preferred the reward-based....
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  Coronavirus claims another MWC drop-out: AppsFlyer Posted on February 12, 2020 by Anne Freer We look forward to coming back again in full force next year.
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  Localytics has been acquired by Upland Software for $68 million Posted on February 12, 2020 by Anne Freer ...Mobile app monetisation and analytics solution provider Localytics has been acquired by Upland Software, a specialist focusing on cloud-based enterprise software, for a total of $67.
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  Meet MyAppFree at MWC 2020 and get Free Credit for your mobile campaigns Posted on February 11, 2020 by Artyom Dogtiev MyAppFree, the award-winning advertising agency for apps and games, is heading to Mobile World Congress 2020 in Barcelona. If....
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  Digital-only bank Starling eyes 'rapid expansion' after £60m raise Posted on February 10, 2020 by Ben Heathcote It has also announced it will award shares to all 800 employees.

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  5 mobile game feature trends to keep an eye on Posted on February 18, 2020 ...which players are encouraged to cooperate on specific gameplay tasks in order to receive in-game rewards.
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  Making SEO your app’s acquisition (and not only) channel Posted on February 13, 2020 ...strategies, tools and techniques by using which you can improve your app web presence - first by moving towards the top 10 i.
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  High-quality ad experiences continue to power the mobile app economy Posted on February 12, 2020 And revenue from advertising is on an upward trend… Since the previous version of the AdColony Mobile Publishing Survey, the total revenue....
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  Shpock leverages App Retargeting to re-engage UK shoppers Posted on February 05, 2020 an upward trend in the UK 📈 While the use of banner ads continues to grow, in the UK video ads are now....
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  Top IoT trends for businesses to keep an eye on in 2020 Posted on February 03, 2020 Another phenomenon to look forward to is flying cars.

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  Top Mobile Games Conferences To Go To in 2019 Posted on March 29, 2019 by Alberto Furlan It explores keytopics surrounding mobile software, mobile games and marketing -- in particular the monetisation, marketing and design aspects.
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  Top Affiliate Conferences And Events (2019) Posted on February 21, 2019 by Alberto Furlan ...on stage, and be exposed to an exhibition floor with numerous opportunities to push your career forward.
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  Top Affiliate Programs (2019) Posted on October 24, 2018 by Jamie Giggs ...partner your website, blog or video content with the highest paying affiliate marketing program that rewards you, for example, for directing customers to a location in which they buy a product.
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  Top Influencer Marketing Agencies (2019) Posted on September 05, 2018 by Artyom Dogtiev ...marketing also consists of agencies (teams of marketers),influencer marketing platforms (web-based software) and combinations of these two.
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  Top Influencer Marketing Platforms (2019) Posted on August 29, 2018 by Artyom Dogtiev Influencers get a financial reward (some platforms offer gifts instead of money) for every promotion they run for a brand.

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