WaR

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  Younger consumers are more open to sharing data for ad personalisation Posted on August 23, 2019 by Anne Freier The majority of respondents are aware that location data is used to provide targeted advertising and 34% of consumers feel comfortable....
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  Google removes 85 apps after adware is found Posted on August 23, 2019 by Anne Freier The company said that the adware employed “unique techniques to evade detection through user behaviour and time-based triggers.
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  Watch out Netflix - Apple to launch Apple TV+ subscription service Posted on August 22, 2019 by Anne Freier As consumers are spending less of their hard-earned cash on hardware, Apple has diversified its service portfolio.
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  Mobile in-app impressions increase 26% in Q2 2019 Posted on August 21, 2019 by Anne Freier According to a report by digital technology company PubMatic, the findings highlight a push toward higher quality mobile inventory.
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  Malicious, disruptive and in-banner video ads at lowest rate since 2018 Posted on August 19, 2019 by Anne Freier ...issues. Adoption of creative-verification solutions and industry solutions such as TAG's Certified Against Malware programme may be finally having an effect.
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  Young German and French users abandon Facebook Posted on August 16, 2019 by Anne Freier The downward spiral is driven by Gen Z.
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  80% of consumers would abandon brand website over extreme content Posted on August 15, 2019 by Anne Freier It includes ad-related piracy and malware as well as inappropriate adverts (hate speech, pornography etc).
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  In-App Messaging added to an award winning mobile marketing automation platform Posted on August 15, 2019 by Artyom Dogtiev Kumulos, the multi-award winning push notifications solution provider, has augmented its mobile marketing automation platform....
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  Healthtech startup raises £650k funding for MyPathway patient app Posted on August 15, 2019 by Ben Heathcote The Yorkshire-based startup said the cash injection will allow it to drive sales growth and build awareness of the product.
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  31% of social media users make purchases from influencer posts Posted on August 14, 2019 by Anne Freier “Companies can rely on content marketing strategies to educate and nudge shoppers toward engagement or purchase.

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  How to enhance your mobile app user experience Posted on August 14, 2019 Optimal user experience needs an innovative shift far away from conventional approaches towards a mobile-centric way of thinking.
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  Anna Brailsford talks Code First: Girls program achievements and challenges [interview] Posted on August 08, 2019 At that point I had no idea what I wanted to ‘be’ in life, but I gravitated towards creativity, people and new ideas.
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  How important is the role of UA in Hyper Casual game development? Posted on August 07, 2019 ...agree. There’s a trend happening specifically within hyper casual game development today that points towards the harmonization of UA and monetization and integration with development teams in which the gameplay....
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  How Artificial Intelligence helps photo and video startups to expand Posted on August 01, 2019 The first aspect of any AI photo or video app is the software, where the developer induces mental models from which the application learns.
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  Tips to overcome challenges of enterprise mobility Posted on July 30, 2019 When an organization has inadequate security protocols, security threats such as malware intrusion, data breaches, and attacks are bound to happen.

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  Top Mobile Games Conferences To Go To in 2019 Posted on March 29, 2019 by Jamie Giggs It explores keytopics surrounding mobile software, mobile games and marketing -- in particular the monetisation, marketing and design aspects.
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  Top Affiliate Conferences And Events (2019) Posted on February 21, 2019 by Jamie Giggs ...on stage, and be exposed to an exhibition floor with numerous opportunities to push your career forward.
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  Top Affiliate Programs (2019) Posted on October 24, 2018 by Artyom Dogtiev ...partner your website, blog or video content with the highest paying affiliate marketing program that rewards you, for example, for directing customers to a location in which they buy a product.
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  Top Influencer Marketing Agencies (2018) Posted on September 05, 2018 by Artyom Dogtiev ...marketing also consists of agencies (teams of marketers),influencer marketing platforms (web-based software) and combinations of these two.
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  Top Influencer Marketing Platforms (2018) Posted on August 29, 2018 by Artyom Dogtiev Influencers get a financial reward (some platforms offer gifts instead of money) for every promotion they run for a brand.

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