WaR

WaR Info

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  Spotify rolls out Podcast Ads in the UK Posted on January 22, 2021 by Anne Freer Podcast ads increase brand awareness by around 79% with lift rates that are 30x higher than other media types.
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  Snapchat launches video takeover ad option Posted on January 20, 2021 by Anne Freer ...with Snapchat’s unduplicated reach in a brand safe, premium environment has a huge impact on brand awareness.
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  Changes to Apple IDFA and IP-based games shaping mobile app market 2021 Posted on January 19, 2021 by Anne Freer ...chance. But larger publishers have long been embittered with the 30% revenue cut and there could be a shift toward third-party app stores away from the big two (Google and Apple).
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  Language learning app Blabla gets $1.54 million in funding Posted on January 15, 2021 by Anne Freer Content creations on the app are tagged via the app’s internal software algorithms and even receive subtitles.
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  App stores remove 48,000 mobile game apps in China Posted on January 15, 2021 by Anne Freer The latest findings highlight that China is taking regulations seriously and pose a warning to future developers to ensure their games are compliant.
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  Tapjoy settles with FTC over misleading in-app rewards Posted on January 11, 2021 by Anne Freer ...settled with the US Federal Trade Commission (FTC) over claims that it had misled customers on in-app rewards in mobile games.
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  Deezer app launches sponsored editorial playlists Posted on January 08, 2021 by Anne Freer We are already working with brands in France, Turkey and Egypt, and look forward to offering this solution to more companies around the world.
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  Grab ride-hailing app secures $300 million for fintech app Posted on January 07, 2021 by Anne Freer
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  Half of mobile-engaged consumers expect to be even more engaged with brands online in 2021 Posted on January 04, 2021 by Anne Freer What this highlights is a shift in consumer behaviour towards more seamless digital and in-store integrations.
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  6-second mobile video ads now as effective as longer ones Posted on December 16, 2020 by Anne Freer Previously, short-form video ads were predominantly used to drive awareness.

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  CPI vs. CPA vs. CPM – guess who will win in 2021? Posted on January 21, 2021 ...touch with the consumer journey and loses the ability to track consumers or generate large-scale brand awareness.
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  Progressive Web App: e-commerce bonanza beckoning? Posted on January 20, 2021 Since then, people have become increasingly aware that many real-life objects can “go e-“, losing their palpable nature and finding their way....
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  3 app scalability musts as media companies move to new digital platforms Posted on January 20, 2021 ...through web or phone apps are suddenly eager to provide subscribers with more expansive device and software ecosystem support.
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  Strategies and tactics for retaining and engaging app users Posted on January 19, 2021 ...(Head of Retention @ Blacklane) ⭐ Giulia Sosio (CRM Campaign Manager @ HelloFresh ) ⭐ Laura Schwarz (Country Manager, Central & Eastern Europe @ Airship) You can check out the full video below.
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  The 7 steps for an app project Discovery phase Posted on January 19, 2021 Its understanding, as well as a structured approach towards its implementation and execution, help with risk mitigation and avoiding the most common mistakes. Key....

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  Top App Marketing Companies (2020) Posted by Artyom Dogtiev ...Creative Mobile Marketing AgencyApp Growth Network - A Global App Product Marketing AgencyFavoured - Award Winning Mobile Marketing Agency Founded By Former Marketing Lead At AppleGummicube - Get the best....
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  Top Influencer Marketing Companies (2020) Posted by Artyom Dogtiev Individuals are no longer interested and aretacitly aware of the traditional forms of advertising – so, instead, influencer marketing provides a native....
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  Top User Acquisition Companies (2020) Posted by Artyom Dogtiev ...paying users into focusView moreApp Growth NetworkA Global App Product Marketing AgencyView moreFavouredAward Winning Mobile Marketing Agency Founded By Former Marketing Lead At AppleView more Influencer Marketing All....

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