WaR

WaR Info

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  SoftBank integrates with Bango to provide carrier billing for Amazon purchases Posted on June 18, 2020 by Anne Freer "We look forward to benefiting from Bango data insights to accelerate the growth of our new business".
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  WhatsApp and co: US adults are spending more time using messenger apps Posted on June 16, 2020 by Anne Freer ...were using digital messengers, eMarketer added that even before the pandemic it had noticed a shift toward increased usage of messengers.
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  Mobile game ad revenues jumped 59% during April Posted on June 11, 2020 by Anne Freer ...grew 59% during April 2020 compared to the previous year, according to a report from video game software company Unity Technologies.
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  Affle India acquires app discovery platform Appnext Posted on June 10, 2020 by Anne Freer I would like to thank our team, customers and partners for their continued support, and looking forward to our long-term collaboration together with Affle.
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  Button partners with Adjust to optimise mobile app traffic Posted on June 05, 2020 by Anne Freer ...eCommerce app installs are beginning to recover from Covid-19 lockdowns, more marketers are turning toward reengagement and retargeting efforts.
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  Instagram influencer marketing spend to recover from coronavirus slump Posted on June 04, 2020 by Anne Freer ...Collaborating with content creators and influencers is seen as a viable alternative to boost brand awareness.
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  MightySignal has acquired AppMonsta the app market data API Posted on June 04, 2020 by Anne Freer The acquisition marks a step forward for MightySignal in easing its data extraction process to help app publishers uncover which leads....
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  35% more mobile game downloads during lockdowns Posted on May 28, 2020 by Anne Freer Attitudes to rewarded video ads remain particularly positive (23%) while 18% of mobile gamers liked in-game playable....
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  Constellation Software acquires mobile app analytics firm TUNE Posted on May 27, 2020 by Anne Freer Mobile app analytics firm TUNE has been acquired by Constellation Software, a Canadian software company, for an undisclosed sum.
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  Shorter mobile page load times have big effect on conversion rates Posted on May 26, 2020 by Anne Freer “The benchmarks we’ve created in this report will help brands move beyond being inwardly focused, and identify wider measures of performance that may be putting themselves ahead or behind....

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  The US App Store three-game genres players motivations analysis [research] Posted on July 02, 2020 ...developers and marketers to truly understand what makes players tick and what makes them gravitate towards one mobile game genre over another.
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  Hyper-causal games, hyper-growth for your audience Posted on July 01, 2020 Expectations for the In-Game Ad Experience In hyper-casual games, interstitial videos and rewarded video ads (where the ad is initiated by a user in order to get some kind of in-game currency)....
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  Apple Search Ads: the secret to paid app marketing Posted on July 01, 2020 Optimization can tip the scale towards more ads delivered and more clicks gained than simply pouring more money into a single campaign....
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  Covid-19 impact on publishers and advertisers - are things getting back to normal? Posted on June 22, 2020 ...still, many advertisers were there to avail the lesser advertising prices with locking it for brand awareness rather than mulling for conversions.
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  3 predictions for the health & fitness mobile app market Posted on June 15, 2020 This indicates a new level of awareness of personal health, as well as a need for variety and exposure to new types of physical activity. To....

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  Top Influencer Marketing Companies (2020) Posted by Artyom Dogtiev Individuals are no longer interested and aretacitly aware of the traditional forms of advertising – so, instead, influencer marketing provides a native....

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