Apple rarely disappoints its users. This year WWDC 23 came with many surprises: from MacBook Air 15”, the world’s thinnest laptop, to the plethora of software updates and much more.
But what caught everyone’s attention was Apple Vision Pro. The product can transform the present reality with augmented reality. Apple’s vision encompasses its long-term strategic outlook, design, philosophy, and commitment to innovation.
Apple aims to shape the future of technology. Now the best part, this technology is deeply ingrained in the products, services, and user experience they deliver.
However, the product is weighed down by its $3,500 price tag. Now you are probably wondering – with so many AR headsets available on the market at reasonable prices, what’s up with Apple Vision Pro?
After watching Apple’s demo, it’s very clear that this is their best product yet. And it has the potential to change the entire landscape of augmented reality.
Let’s dwell more into augmented reality and what Apple Vision brings to the table. Also, we will discuss how Apple prioritizes user interface design in its vision.
Augmented reality: An ever-growing industry
Apple Vision Pro (1)
Augmented reality is a profound technology that blends digital content with the real world. This technology creates a 3D space that you can fully control with gestures.
In 2023, the AR headset and glasses market was valued at 2.4 Bn US dollars and it is expected to reach 9 Bn by 2027, according to Statista.
Whether it’s Oculus or Apple Vision Pro, this is a growing industry. The first notable AR headset was the Google Glass introduced in 2013.
Today, there are over 1.4 Bn active users of AR, according to Artillery Intelligence.
The AR headset allows users to access information such as maps, notifications, and emails. It also takes photos and videos, all integrated into a user’s field of vision.
So, let’s take a look at Apple Vision Pro.
Apple Vision Pro: Spatial computing
“Creating our first spatial computer required invention across nearly every facet of the system,” said Mike Rockwell, Apple’s vice president of the Technology Development Group.
What is spatial computing in Vision Pro?
Spatial computing refers to the ability of the device to understand and interact with the physical environment in real time. It allows for the seamless integration of virtual content into a user’s surroundings.
It encompasses the technology and algorithms that enable the headset to perceive and analyze the spatial dimensions, geometry, and relationships of objects in the real world.
With spatial computing, the Apple Vision Pro headset can accurately map and track a user’s environment. It detects surfaces, objects, and other physical elements. This information is then precisely positioned to anchor virtual objects within the user’s field of view. This is responsible for creating realistic and immersive augmented reality experiences.
By leveraging spatial computing, the Apple Vision Pro headset can enable a variety of applications and interactions. For example, users can place virtual objects on real surfaces, and interact with virtual characters or elements that respond to physical movements.
Apple Vision Pro has incredible resolution with a micro OLED display system. That fits 64 pixels in the same amount of space as a single iPhone pixel and it packs 23 m in two panels the size of a postage stamp.
With spatial computing, users can easily interact with apps, enjoy movies, and much more.
Apple Vision Pro (2)
Apple Vision Pro headset features
When it comes to its features, it has a revolutionary operating system called VisionOS. This is designed specifically for spatial computing. The operating system is built on the foundation of macOS, iOS, and iPadOS. It is optimized for low-latency spatial experiences.
- VisionOS introduces a 3D interface that makes digital content appear and feel present in a user’s physical world.
- Easy navigation by the user’s eyes, hands, and voice. Users can browse through apps by looking at them. Tap their finger for selection, and flick their wrist to scroll. Plus, users can use voice commands for dictation.
- Another notable feature is EyeSight, which helps users to stay connected with those around them. And allowing the user to see others.
- The custom aluminum alloy frame curves around the user’s face, giving a modular system that allows for a tailored fit.
- The headset is powered by Apple silicon, including an M2 chip that is responsible for standalone performance.
With these features, Apple Vision Pro has become an outstanding product. When it comes to privacy and security, it uses the Optic ID authentication system.
With this Optic ID, data is stored on the device’s secure Enclave and fully encrypted, inaccessible to apps, and not stored on Apple servers.
How does Apple prioritize user interface design in their Vision Pro?
Apple’s emphasis on user interface design aims to create a seamless and intuitive AR experience with the Vision Pro headset.
Let’s look at some points that highlight how Apple prioritizes user interface design in their vision pro.
With a 3D interface, the Vision Pro headset feature integrates digital content into a user’s physical environment, providing a sense of presence and immersion.
Apple emphasizes intuitive and natural interaction methods. The users can control the interface using their eyes, hands, and voice, enabling effortless navigation through apps and content.
Dynamic response to natural light
The interface responds dynamically to natural light, casting shadows, and adapting to lighting conditions in a user’s environment. This enhances the realism and integration of digital content into the real world.
Eyesight provides visual cues to others about a user’s focus, indicating where the user’s attention is directed. This helps maintain connection and facilitates collaboration in group settings.
Intuitive gestures and voice commands
The interface supports intuitive gestures such as tapping, flicking, and scrolling, making it easy for users to interact with content. Voice commands are also integrated allowing users to dictate and control various functions.
Overall, Apple’s focus on user interface design in the Vision Pro headset aims to enhance AR experiences. It provides users with a seamless, intuitive, and immersive interface that seamlessly blends the digital and physical worlds.
The Vision Pro will be the flag bearer for the next revolution in the industry. Powered by state-of-the-art technologies like spatial computing, we can expect a great many things in the future to come. So keep your eyes open!