If you are in the app industry, there is no way around App Store Optimization (ASO) for you. Optimizing your app store product page will result in a constant stream of free organic users. Besides, it will leverage paid campaigns and help you to make the most out of every marketing dollar you spend. Thus ASO is the basement for your app’s success.
While there is a lot of useful content available online, it is shattered all across the internet. The newest book “App Store Optimization – A Step-by-Step Guide to Boosting Your App’s Organic Downloads” solves this problem. It brings you all the relevant content in one place. On 307 pages, you will find comprehensive guidelines covering the following topics:
Researching Relevant Keywords
Understand how the app stores’ algorithms work and how you can use it to push your app into the top ranks of the search results. Learn how to find keyword ideas, validate them and implement the most promising terms into your app’s product pages.
Writing Engaging App Descriptions
Get to know how to write app descriptions that are relevant for users, and explain your app understandingly. Read about best practices to prettify your description and implement links to your social media profiles.
Optimizing Terrific Screenshots and App Icons
Learn how to design screenshots and app icons that are informative and beautiful. Study the latest techniques to create great visuals to catch users’ eyes. All concepts are enriched with real examples from the App Store and the Google Play Store
Creating Stunning Preview Videos
Make app preview videos for your product page that transport a catching message. Understand how the different elements of a video can help you to draw viewers in and keep them engaged. Example videos that are available online will clarify the best practices on videos.
Localizing your Product Page for an International Audience
Learn how to adjust your texts and visuals to attract potential users from all around the world. Get to know the best practices to follow and the pitfalls you should avoid.
Using Colors the Right Way
Understand the psychological impact of colors on your audience and how you can use them to create branding effects.
Helpful Tools to Support Your ASO Work
Discover a vast collection of tools and resources that make every single aspect of your daily ASO work easier. Many of them are completely free.
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