Powerful knowledge bombs from ebooks, white-papers and presentations produced by the world’s top app and social media leaders

Featured Level up your mobile ad creative by Nara Media Struggling to make your creative thumb-stoppingly brilliant? You aren’t alone. It’s a challenge every mobile marketer battles with. This guide is crammed full with 11 actionable ways you can supercharge your mobile ad creative. Featured Ad fraud prevention Buyer’s Guide for ad networks Fraud prevention is not a tick box exercise, but a spectrum, with different solutions offering varying degrees of protection. But how do you find the most suitable and comprehensive solution for your business? Our Buyer’s Guide can help. Featured Acquire more paying users from your Facebook campaigns This guide for app marketers will help you increase those elusive paying users and see a higher return on your Facebook marketing investment. Packed full of expert tips and tricks to acquire more paying users with targeted Facebook marketing... Featured Monetization insights from top mobile publishers The AdColony Mobile Publishing Survey 2020 provides insights, benchmarks, and trends from the world’s top-grossing app developers. Featured myTracker Research How User Payments Differ in Various App Categories MyTracker analysts conducted a study and found out how the audience changes in different app categories, what and how much users are paying for, and whether a device’s operating system affects these indicators. Learn more in the report. Featured Ad fraud in 2020 – global ad fraud report for January-April 2020 FraudScore independent antifraud solution provider shares the ad fraud report for the first four months of 2020. What geos showed the maximum growth in fraudulent traffic during the global isolation? What app categories were the most troublesome? What categories... Featured TikTok Influencer Guide In this guide you’ll learn how to be efficient and get results with TikTok Influencers for your app marketing campaign. We outline the pros, cons and best practice for app advertisers when working with Influencers on TikTok. Featured White paper for Global App Development in China This whitepaper explores the opportunity for developers in the continuously growing Chinese app market, including the challenges of adapting to its distinctive Android landscape, and how Huawei is helping developers to grow and become local success stories. Featured Ad Fraud and Compliance: A Guide for Performance Marketers Ad fraud is alive and well – is your brand protected? This guide reviews the fraud-types we face today, the statistics surrounding them, and includes exclusive case studies for a real-life look into how fraud is caught and eradicated. Featured Ad fraud in 2019 – global ad fraud statistics by FraudScore FraudScore independent antifraud solution shares comprehensive stats and data about online ads fraud in 2019. What were the most fraudulent geos? What types of ad fraud are on the rise? Trends and predictions for marketers. Featured How we Drove 1M installs through TikTok Influencers Become a TikTok Influencer CPI Master. TikTok is a short-form video content platform advertisers are flocking to! We’re driving over 1M installs through TikTok Influencers and counting… Featured iOS 14 App Developer Guide This guide outlines what to expect with the changes from iOS 14 including the pending impact, best practices on increasing data collection transparency and getting users to opt-in, and a complete workflow permissions diagram. Featured How To Launch an App: knowing the stages of app development and mastering the launch phase This 60-page e-book takes you on a deep dive into what it takes to launch a mobile app. You’ll get actionable tips and detailed how-to’s to set you up for launch success.  Featured Advanced ASO Book (2018) The Complete Guide to ASO (2018 Edition), previously purchasable either in print or in a downloadable PDF file, is now available for free.

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