Featured How we Drove 1M installs through TikTok Influencers Become a TikTok Influencer CPI Master. TikTok is a short-form video content platform advertisers are flocking to! We’re driving over 1M installs through TikTok Influencers and counting… Featured How To Launch an App: knowing the stages of app development and mastering the launch phase This 60-page e-book takes you on a deep dive into what it takes to launch a mobile app. You’ll get actionable tips and detailed how-to’s to set you up for launch success. Featured AppAgent 33 pages of our best knowledge regarding creative testing plus real-life examples showing just how much of a difference using the right creative can make to your business economics. Featured Level up your mobile ad creative by Nara Media Struggling to make your creative thumb-stoppingly brilliant? You aren’t alone. It’s a challenge every mobile marketer battles with. This guide is crammed full with 11 actionable ways you can supercharge your mobile ad creative. Featured White paper for Global App Development in China This whitepaper explores the opportunity for developers in the continuously growing Chinese app market, including the challenges of adapting to its distinctive Android landscape, and how Huawei is helping developers to grow and become local success stories. Featured Acquire more paying users from your Facebook campaigns This guide for app marketers will help you increase those elusive paying users and see a higher return on your Facebook marketing investment. Packed full of expert tips and tricks to acquire more paying users with targeted Facebook marketing... Featured Advanced ASO Book (2018) The Complete Guide to ASO (2018 Edition), previously purchasable either in print or in a downloadable PDF file, is now available for free. Featured Best Ad Format to Boost App Installs Did you know ad creative is the biggest factor in campaign performance? This guide provides industry insights on the best way to approach your ad creative specifically to increase app installs and gives you practical ways to revamp your... Featured Ad Fraud and Compliance: A Guide for Performance Marketers Ad fraud is alive and well – is your brand protected? This guide reviews the fraud-types we face today, the statistics surrounding them, and includes exclusive case studies for a real-life look into how fraud is caught and eradicated. Featured Monetization insights from top mobile publishers The AdColony Mobile Publishing Survey 2020 provides insights, benchmarks, and trends from the world’s top-grossing app developers. Featured Ad fraud prevention Buyer’s Guide for ad networks Fraud prevention is not a tick box exercise, but a spectrum, with different solutions offering varying degrees of protection. But how do you find the most suitable and comprehensive solution for your business? Our Buyer’s Guide can help. Featured myTracker Research How User Payments Differ in Various App Categories MyTracker analysts conducted a study and found out how the audience changes in different app categories, what and how much users are paying for, and whether a device’s operating system affects these indicators. Learn more in the report. Featured The Ultimate Guide to Mobile App User Retention Overlooking the importance of user retention inhibits your app from growing. This visual guide is your one-stop shop for optimizing your user retention strategy and generating more success from your mobile app. Featured TikTok Influencer Guide In this guide you’ll learn how to be efficient and get results with TikTok Influencers for your app marketing campaign. We outline the pros, cons and best practice for app advertisers when working with Influencers on TikTok. Featured iOS 14 App Developer Guide This guide outlines what to expect with the changes from iOS 14 including the pending impact, best practices on increasing data collection transparency and getting users to opt-in, and a complete workflow permissions diagram.