Turkey App Market Statistics (2024)

The emerging Turkish app market has seen massive revenue growth in the past few years, particularly since the coronavirus pandemic. The number of smartphone users has also been steadily growing as the market consolidates and access to devices widens.

Time spent on mobile apps in Turkey jumped at the start of the coronavirus pandemic to over four hours on average. Downloads also increased, a trend which has continued after the end of pandemic restrictions.

In the past year, consumer spend on entertainment apps covering short videos and video sharing grew, while less was spent on dating apps and audio chat providers. Turkish developers have found success in the domestic market, including Trendyol, 101 Yüzbir Okey Plus, Ziraat Mobil and Türk Telekom.

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Mobile games have enjoyed strong popularity in Turkey, despite a fall in revenue between 2021 and 2022. This fall can be largely attributed to the depreciation of the Turkish Lira, as the number of users actually increased in that time, according to Gaming in Turkiye. PUBG Mobile, Roblox, and Candy Crush Saga were all in the top ten grossing apps.

The volatility in the wider Turkish economy could be a concern for the app market as the Lira weakens. Since 2018, the currency has declined against the dollar by more than 80 percent, prompting Apple to rise its App Store prices.

Some human rights organisations have accused the Turkish government of online censorship, particularly following amendments to internet regulations introduced in 2022. Under the new law, platforms with more than 10 million daily users will be required to set up companies in Turkey, rather than just representative offices. This increases their liability, while a tightening of the content rules could significantly restrict users’ access to information.

We have collected data and statistics on the Turkish mobile app market. Read on below to find out more.

Key Turkey App Market Statistics

• Revenue in the Turkish app market reached $910 million in 2023, compared to pre-pandemic revenue of $418 million
• PUBG Mobile was the top grossing app in Turkey last year, earning $20 million
• There were 3.9 billion app downloads in Turkey in 2023 for an average of 58.3 downloads per user
• 67.3 million Turkish people were active on smartphones last year
• TikTok was the most downloaded app of last year with 26.8 million downloads

Turkey App Market Revenue

The Turkish app market earned $910 million in 2023, a $200 million increase on the previous year. On average users in Turkey spent $13.11 last year.

Turkey app market annual revenue 2019 to 2023 ($bn)

Turkey consumer spend per user 2019 to 2023 ($)

Turkey App Market Revenue by App

PUBG Mobile was the top grossing app in Turkey in 2022 at $20 million, followed by TikTok at $17 million.

Turkey revenue by app 2023 ($mm)

Sources: AppMagic, Sensor Tower

Turkey Smartphone Users

The number of Turkish smartphone users has more than doubled since 2015, from 31.7 million to 67.3 million in 2023.

Annual Turkey smartphone users 2015 to 2023 (mm)

Turkey Smartphone Population

Almost four-fifths of the Turkish population are active smartphone users, up from around half in 2016.

Turkey population smartphone usage 2015 to 2023 (%)

Time Spent on Apps in Turkey

Turkish users spent 92 billion hours on mobile apps in 2023, an increase of 34 billion hours on pre-pandemic levels.

Hours spent on mobile apps in Turkey 2019 to 2023 (bn)

Turkey App Market Downloads

The number of app downloads in Turkey grew to 3.9 billion in 2023 from 3.7 billion in 2022.

Turkey app downloads 2019 to 2023 (bn)

Turkey downloads per user 2019 to 2023

Turkey App Market Downloads by App

TikTok was the most downloaded app in 2023 with 26.8 million downloads, followed by Instagram at 19.8 million.

Turkey downloads by app 2023 (mm)

Sources: AppFigures, AppMagic