Key Travel App Benchmarks
Travel App Retention Rate
Travel App Conversion Rate
Travel App Install Rate
Travel App Cart Abandonment Rate
Travel App Cart Abandonment by Type
Travel App Cart Abandonment by Device
Travel App Average Order Value
Travel App Average Order Value by Device
Every year away from the pandemic seems to be a blessing to the travel app industry, which was struck with declines of up to 70 percent in revenue and usage in 2020. Travel apps, which were popular pre-pandemic, have exploded in popularity with many customers using them for the first time in the last four years.
For app marketers, this is a key time in the travel app industry. The boon from the end of Covid restrictions is over, but the changes in consumer behaviour between 2019 and 2021 have remained largely intact, creating a fresh ground for marketers to try new things.
Like most ecommerce sectors, the north star metric for travel apps is the purchase. With travel, this is a much larger investment than average, with customers spending hundreds or thousands of dollars on one specific item. This makes reengagement a massive focus, as many would be buyers switch between sites and take week long breaks before the final sale.
For this reason, travel apps tend to have a lot of systems in place to keep a user thinking about the holiday. A notification reminding them of the booking, an email a few days later, and retargeting promotions getting them to take advantage of limited time offers.
At the same time, active usage is not as important, as people will for the most part only use a travel app when they are planning to book somewhere. Very few people access travel apps every day.
We have collected data and statistics on travel app benchmarks. Read on below to find out more. If you want even more insights, check out our travel app report.
Key Travel App Benchmarks
- Travel apps had a 18% retention rate on day one, dropping to 2.8% on day 30
- Google Play travel apps have a much higher app store conversion rate than iOS
- Asia has the highest install rate for travel apps by region, North America has the lowest
- Travel app cart abandonment rates have increased every year since the pandemic
- Average order value has also increased for travel apps every year since 2020
Travel App Report 2025
Want to learn more about the travel app industry? In our Travel App report, we cover financials, usage, downloads, and demographics by age and gender, alongside market share, and benchmarks.
