TikTok App Report 2023

Holistic overview of the most popular app of 2020 and 2021

David Curry

Updated: January 9, 2023

Executive summary

TikTok was the most downloaded app of 2020 and retained that title in 2021, along with being the highest grossing app of the year. It reached one billion users in Q2 2021, the fastest non pre-installed app to do so. 

How many people have downloaded TikTok?

TikTok was downloaded 850 million times in 2020 and is the first non-Facebook app to reach three billion downloads, which it achieved in Q2 2021. 

How much money did TikTok make? 

In 2020, TikTok made an estimated $1.9 billion in revenue, $1.3 billion came from advertising. This contributed about 7.2% to ByteDance’s total 2020 revenue. 

What are TikTok’s main demographics? 

TikTok leans slightly female, although that gap has declined each year as it has gained more users. Its largest age demographic is 20-29 year olds. 

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Table of contents

  • TikTok Revenues
  • TikTok Users
  • Tik Tok Downloads and Rankings
  • TikTok Demographics
  • TikTok Engagement
  • Top TikTok Accounts by Followers
  • TikTok Benchmarks vs other social apps

The TikTok Report – Research, Insights and Statistics is provided as downloadable PDF document with all data presented as charts and tables. It provides an overview of the company’s financials, as well as data on demographics and user breakdowns.

Quoted by Bloomberg, Statista, Business Insider, TechCrunch, BBC, WIRED, The New York Times

What’s included?  

  • Document: PDF
  • Charts: 55
  • Data Points: 798
  • Word Count: 3691
  • Pages: 57

Don’t waste time searching the internet for TikTok statistics – get all the main analysis in this report in one package, sourced and analyzed from multiple validated sources.

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List of Charts

  • TikTok Revenues
  • TikTok Ad and E-commerce Revenue
  • TikTok IAP Revenue
  • Bytedance Revenue
  • ByteDance Revenue Breakdown
  • TikTok Users
  • TikTok Worldwide Users
  • Proportion of Internet Users on TikTok
  • TikTok Users by Region
  • TikTok Users by Country
  • TikTok MAUs
  • User Growth 2020
  • TikTok Downloads and Rankings
  • TikTok Downloads
  • TikTok Cumulative Downloads
  • Top Countries by Downloads
  • TikTok Rankings
  • Usage
  • Earnings
  • TikTok Demographics
  • TikTok Age Demographics
  • United States Age Breakdown (%)
  • United Kingdom Age Breakdown (%)
  • China Age Breakdown (%)
  • Percentage of Audience Under 18 by Country
  • TikTok Gender Demographics
  • Gender Breakdown by Country (%)
  • TikTok Engagement
  • Average Time Spent
  • Adverts
  • Influencers
  • Top TikTok Accounts by Followers
  • TikTok Benchmarks
  • Users
  • Revenue
  • Click-Through Rate
  • Cost Per Thousand Impressions (CPM)
  • Other benchmarks

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How does it work?

To get access to the TikTok Report – Research, Insights and Statistics hit the buy now button above. After payment you will be taken to the download page to access your TikTok Report – Research, Insights and Statistics PDF. If you need any help email data@businessofapps.com


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