TikTok App Report 2023

Holistic overview of the most popular app of past three years

David Curry

Updated: May 10, 2023

Executive summary

TikTok has been the most downloaded app of the past three years, and was the highest grossing app in 2022. It reached one billion users in Q2 2021, the fastest non pre-installed app to do so. 

How many people have downloaded TikTok?

TikTok was the first non-Facebook app to reach three billion downloads, which it achieved in Q2 2021. It reached four billion in Q4 2022.

How much money did TikTok make? 

In 2022, TikTok made an estimated $9.4 billion revenue. This contributed about 9.4% to ByteDance’s total 2022 revenue. 

What are TikTok’s main demographics? 

TikTok leans slightly female, although that gap has declined each year as it has gained more users. Its largest age demographic is 20-29 year olds. 

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Table of contents

  • TikTok Revenues
  • TikTok Users
  • TikTok Downloads
  • TikTok Demographics
  • TikTok Engagement
  • Top TikTok Accounts by Followers
  • TikTok Benchmarks vs other social apps

The TikTok Report – Research, Insights and Statistics is provided as downloadable PDF document with all data presented as charts and tables. It provides an overview of the company’s financials, as well as data on demographics and user breakdowns.

Quoted by Bloomberg, Statista, Business Insider, TechCrunch, BBC, WIRED, The New York Times

What’s included?  

  • Document: PDF
  • Charts: 55
  • Data Points: 837
  • Word Count: 3691
  • Pages: 61

Don’t waste time searching the internet for TikTok statistics – get all the main analysis in this report in one package, sourced and analyzed from multiple validated sources.

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List of Charts

  • TikTok Revenues
  • TikTok Revenue Mix
  • TikTok Advertising Revenue
  • TikTok In-App Purchase Revenue
  • Bytedance Revenue
  • ByteDance Revenue with TikTok
  • ByteDance Revenue Breakdown
  • ByteDance Valuation
  • TikTok Quarterly Users
  • Proportion of Internet Users on TikTok
  • TikTok Users by Region
  • TikTok Users by Country
  • TikTok Users in the United States
  • TikTok Users in the United Kingdom
  • TikTok Users in Indonesia
  • TikTok Users in Brazil
  • TikTok Users in Japan
  • TikTok Users in Germany
  • TikTok Users in France
  • TikTok Users in Spain
  • TikTok Users in Italy
  • Douyin Users
  • TikTok Total Usage in United States
  • TikTok Growth Rates by Country
  • TikTok Quarterly Downloads
  • TikTok Annual Downloads
  • TikTok Cumulative Downloads
  • TikTok Top Countries by Downloads
  • TikTok Age Demographics
  • TikTok Age Demographics in the United States
  • TikTok Age Demographics in the United Kingdom
  • TikTok Age Demographics in China
  • TikTok Users Under 18 by Country
  • TikTok Gender Demographics
  • TikTok Gender Demographics by Country
  • Daily Time Spent on Social Apps
  • Behaviours of TikTok Users
  • Influencer Engagement on TikTok by Account Size
  • TikTok CTR Rate by Sponsored Ad Type
  • Social App Revenues
  • Social App Usage
  • Engagement Rate of Social App by Following
  • Engagement Rate of Influencers by Platform
  • Micro-Influencer Engagement by Platform
  • Influencer Lead to Purchase by Platform
  • Marketers Planning to Use Platform 
  • Content Sharing Type by Platform
  • Click-Through Rate of Social Apps
  • CPM Rate of Social Apps
  • Most Followed TikTok Accounts
  • Most Listened to Sounds on TikTok

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How does it work?

To get access to the TikTok Report – Research, Insights and Statistics hit the buy now button above. After payment you will be taken to the download page to access your TikTok Report – Research, Insights and Statistics PDF. If you need any help email data@businessofapps.com


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