TikTok App Report 2024

Holistic overview of the most popular app of past three years

Executive summary

In our TikTok App Report, we provide the most extensive research available, presenting breakdowns of the app’s financials and its parent company’s financial performance. The report also includes usage breakdowns by region and country, download metrics, demographics, and social app benchmarking data.

How does TikTok generate most of its revenue? 

TikTok makes most of its revenue through advertising, although commerce is a growing part of the app’s revenue. 

How much money does TikTok make? 

In 2023, TikTok made $16.1 billion revenue, a 67.7% increase on the previous year. 

How many users does TikTok have? 

TikTok has 1.6 billion users, with 45% located in the Asia-Pacific region. This does not include China.

What are TikTok’s main demographics? 

A majority of TikTok users are aged under 25 years old, and 52% are male. 

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Table of contents

  • TikTok Revenues
  • TikTok Users
  • TikTok Downloads
  • TikTok Demographics
  • TikTok Engagement
  • TikTok Benchmarks

The TikTok Report – Research, Insights and Statistics is provided as downloadable PDF document with all data presented as charts and tables. It provides an overview of the company’s financials, as well as data on demographics and user breakdowns.

What’s included?  

  • Document: PDF
  • Charts: 58
  • Data Points: 937
  • Pages: 63

Don’t waste time searching the internet for TikTok statistics – get all the main analysis in this report in one package, sourced and analysed from multiple validated sources.

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List of Charts

  • TikTok Revenues
  • TikTok Revenue Mix
  • TikTok Advertising Revenue
  • TikTok In-App Purchase Revenue
  • Bytedance Revenue
  • ByteDance Revenue with TikTok
  • ByteDance Revenue Breakdown
  • ByteDance Valuation
  • TikTok Quarterly Users
  • TikTok Users by Region
  • TikTok Users by Country
  • TikTok Users in the United States
  • TikTok Users in the United Kingdom
  • TikTok Users in Germany
  • TikTok Users in France
  • TikTok Users in Spain
  • TikTok Users in Italy
  • TikTok Users in Indonesia
  • TikTok Users in Brazil
  • TikTok Users in Mexico 
  • TikTok Users in Pakistan
  • TikTok Users in Japan
  • Douyin Users
  • TikTok Total Usage in United States
  • TikTok Quarterly Downloads
  • TikTok Annual Downloads
  • TikTok Cumulative Downloads
  • TikTok Top Countries by Downloads
  • TikTok Age Demographics
  • TikTok Age Demographics in the United States
  • TikTok Age Demographics in the United Kingdom
  • TikTok Age Demographics in China
  • TikTok Users Under 18 by Country
  • TikTok Gender Demographics
  • TikTok Gender Demographics by Country
  • Social App Revenues
  • Social App Users
  • Engagement Rate by Following
  • Influencer Engagement by Account Size
  • Engagement with Influencers by Platform
  • Influencers Leading to Purchase by Platform
  • Marketers Preferred Platforms
  • Content Sharing Type by Platform
  • Engagement by Activity Type
  • Monthly Time Spent on App
  • Click-Through Rate by Social App
  • CPM Rate by Social App
  • TikTok Sponsored Ad CTR Rate
  • Videos Published Weekly by Category 
  • Videos Published Weekly by Account Size 
  • Most Followed TikTok Accounts
  • Most Listened to Sounds on TikTok

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How does it work?

To get access to the TikTok Report – Research, Insights and Statistics hit the buy now button above. After payment you will be taken to the download page to access your TikTok Report – Research, Insights and Statistics PDF. If you need any help email data@businessofapps.com.

We have joined Treeapp, an incredible organization dedicated to reforesting the world. They will plant one tree for your data report purchase. 


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