Social App Report 2024

Comprehensive insights on the major social apps

David Curry

Updated: April 17, 2024

Executive Summary

The Social App Report extensively analyzes major social apps, dissecting the financials, usage patterns, download statistics, and demographics of each. Additionally, the report includes benchmarking data for social apps.

Which social networking company makes the most revenue?

Meta Platforms, by a lot. In 2023, the company made $133.5 from its social networks, with Facebook contributing $72 billion and Instagram $60.3 billion.

What social app has the highest average revenue per user?

Instagram had the highest ARPU in 2023 of $24.91, followed by Facebook and YouTube.

How many social media accounts are there worldwide?

The number of social media accounts surpassed five billion in 2023, increasing by 2.2% over 12 months.

What app had the highest user growth in 2023?

TikTok had the most user growth in 2023, adding 221 million users to its platform.

What social app has the closest gender parity?

Snapchat has the closest gender parity of all social apps. Reddit has the highest percentage of male users; Pinterest the highest percentage of female users.

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Table of contents

  • Social App Financials
  • Social App Usage
  • Social App Downloads
  • Social App Demographics
  • Social App Benchmarks

The Social App Report – Research, Insights and Statistics is provided as downloadable PDF document with all data presented as charts and tables. So you can easily extract graphics and individual data.  It provides an overview of the company’s financials, as well as data on demographics and user breakdowns.

What’s included? 

  • Document: PDF
  • Charts: 120
  • Data Points: 2101
  • Pages: 137

Don’t waste time searching the internet for app data – get all the main analysis in this report in one package, sourced and analyzed from multiple validated sources.

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List of Charts

  • Social App Market Size
  • Social App Market Size Forecast
  • Social App Revenues
  • Quarterly and Annual Revenues
  • Facebook Revenue
  • Facebook Revenue by Region
  • Instagram Revenue
  • Instagram and Facebook Revenue
  • WhatsApp Revenue
  • YouTube Revenue
  • YouTube Revenue by Type
  • LinkedIn Revenue
  • Twitter Revenue
  • Snapchat Revenue
  • Snapchat Revenue by Region
  • TikTok Revenue
  • TikTok Revenue by Type
  • TikTok Shop GMV
  • Pinterest Revenue
  • Pinterest Revenue by Region
  • Reddit Revenue
  • Average Revenue Per User
  • Annual ARPU Growth
  • Facebook Profit
  • Twitter Profit
  • Snapchat Profit
  • Pinterest Profit
  • Social App Usage
  • Social App Users
  • Facebook Users
  • Instagram Users
  • WhatsApp Users
  • YouTube Users
  • LinkedIn Users
  • Twitter Users
  • Snapchat Users
  • TikTok Users
  • Pinterest Users
  • BeReal Users
  • Reddit Users
  • Number of Social Media Accounts
  • Peak Defunct Social Media Users
  • Social App Downloads
  • Facebook Downloads
  • Instagram Downloads
  • WhatsApp Downloads
  • TikTok Downloads
  • YouTube Downloads
  • LinkedIn Downloads
  • Twitter Downloads
  • Snapchat Downloads
  • Pinterest Downloads
  • BeReal Downloads
  • Social App Demographics
  • App Users by Country
  • Facebook Users by Country
  • Instagram Users by Country
  • WhatsApp Users by Country
  • YouTube Users by Country
  • LinkedIn Users by Country
  • Twitter Users by Country
  • Snapchat Users by Country
  • TikTok Users by Country
  • Pinterest Users by Country
  • App Users by Age
  • Facebook Users by Age
  • Instagram Users by Age
  • YouTube Users by Age
  • LinkedIn Users by Age
  • Twitter Users by Age
  • Snapchat Users by Age
  • TikTok Users by Age
  • Pinterest Users by Age
  • BeReal Users by Age
  • App Users by Gender
  • Facebook Users by Gender
  • Instagram Users by Gender
  • WhatsApp Users by Gender
  • YouTube Users by Gender
  • LinkedIn Users by Gender
  • Twitter Users by Gender
  • Snapchat Users by Gender
  • TikTok Users by Gender
  • Pinterest Users by Gender
  • BeReal Users by Gender
  • Average Time Spent
  • Average Time Spent by Region
  • Average Time Spent by Country
  • Engagement Rate by Following
  • Engagement Rate with Influencers by Platform
  • Micro-Influencer Engagement by Platform
  • Influencer Lead to Purchase by Platform
  • Marketers Planning to Use Platform
  • Reasons For Using Social Media
  • Social Media User Overlap
  • Click Through Rate
  • Cost Per Click
  • Top Creators

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How does it work?

To get access to the Social App Report – Research, Insights and Statistics hit the buy now button above. After payment you will be taken to the download page to access your Social App Report – Research, Insights and Statistics. If you need any help email

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otheroneArturo Mercurio, CEO

“Your report gave us some very useful insights on app statistics. As we are starting to develop apps it’s crucial information”

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robertRobert Emerson, co-founder
O2O Gourmet

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Infinite Branches

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keithbuschKeith Busch, founder

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